Insight acquires HP Latex business of Caldron Graphics

Insight Print Communications continues its strategic expansion through targeted acquisitions. Following its successful acquisition of Trisita Marketing’s business last year, the company has acquired Caldron Graphics’ signage and display division to further solidify its position in the market, particularly in the sale and support of HP Latex range of wide-format printers.


Insight and Caldron have established themselves as the premier channel partners of HP for the Latex range of wide-format printing solutions over the last 15 years. With a market-leading position, HP Latex has become synonymous with ‘Green Printing Solution’ in India, boasting an impressive installation base of approximately 2,800 machines across the country. Print service providers (PSPs) and corporate players highly value HP Latex for its industry-renowned water-based eco-friendly ink technology, as the preferred choice in the wide-format industry.

Ajay Aggarwal, MD & CEO of Insight Print Communications, says, “This strategic decision will enable us to redirect our efforts toward enhancing the value we bring to our customers. Insight has been on a high growth trajectory since the pandemic, and we have plans to grow both organically as well as through inorganic means. Insight incorporated its vision to ‘help the print industry transition to digital’ after diluting our stake in the Komori range of analogue offset press sales business.”

Rajat Mitra, MD, Caldron Graphics, comments. “Caldron is embarking on developing solutions that are ‘Made in India’. The distribution business was not in line with our future plans. We, therefore, decided to sell the HP Latex division and will be using the proceeds from this sale to invest in the state-of-the-art factory that is being built.”

“At Insight, we are driven by a strong vision of promoting sustainable and digital printing technology across India. Our unwavering commitment lies in helping Indian PSPs reduce their environmental footprints. In line with this vision, we have also introduced a revolutionary digital book printing solution to our portfolio. This groundbreaking addition is poised to revolutionise the landscape of book printing in India,” mentions Adhish Aggarwal, emphasising on Insight’s vision and future expansion.