Madhyam Advertising adopts Smartjet 2513 true flatbed printer from JN Arora Group for moving to a next level

JN Arora Group, a sole supplier of Smartjet printers in India, has recently installed the printers at many leading signage companies across the country. Latest among the adopters of the versatile Smartjet printers is Ghaziabad-based Madhyam Advertising, which is known widely and acknowledged for their quality products and services.

Praveen Singhal
Praveen Singhal

The state-of-the-art production facility of Madhyam Advertising at Mohan Nagar in Ghaziabad has upgraded with the adoption of a brand new Smartjet 2513 true flatbed printer from J N Arora Group, one of the oldest in India supplying consumables and premium range of digital large-format printers and other machines. On choosing the versatile Smartjet printer over other printers available in the market, Praveen Singhal of Madhyam Advertising says Smartjet 2513 is very cost effective as it fits right into the budget.

“The print quality we can deliver today using Smartjet 2513 is outstanding when compared to any other printer in its class available in the market. Getting such printer at an affordable price is indeed a big advantage for us. Using this printer we can tap various market segments and we can confidently promise our customers of full satisfaction,” emphasises Praveen.

He adds that Smartjet 2513 is placed in the market in such a way that it is perfectly designed for those PSPs who want to move to next level without making hefty investment. “This printer is not second to any of its competitor and it’s a very successful system for its price,” remarks Praveen.

Madhyam Advertising is a 25 years old signage company, which works with more than 80 eminent clients from different market sectors. “We believe that our loyalty and long lasting service is the key that helped us to get where we are today and stay strong in the industry. This is the reason why some of our clients have been associated with us for more than two decades,” informs Praveen, adding that they have very strong backbone in context of manpower and skill set.

Madhyam Advertising boasts of a strong team of 80 well experienced professionals. “We support our customers with the help of the fleet of 12 machines we have in-house in our production facility,” mentions Praveen. In addition to the newly adopted Smartjet 2513, the company’s production set up is fully equipped with a complete line comprising other machines from Mimaki, Roland, Colorjet, Mehta Cad Cam Systems (Erica laser engraver) and many others. The facility is also equipped with channel bending machine, CNC routers, laser cutters, etc.

Praveen says the added advantage they garner after the adoption of Smartjet 2513 is that they will use the printer to experiment and explore new applications other than basic applications such as printing on acrylic and making displays out of it. Madhyam Advertising deals in different applications for customers from diverse sectors, such as pharmaceutical, hotel industry, ceramic market, etc. “However, our major customers are predominantly from the durable appliances industry,” informs Praveen.

Madhyam Advertising never compromises in ‘quality’. When asked about their way to maintain quality, Praveen informs that they have a team of very high-skilled staff who oversees every single step of production process. He adds, “We also have a dedicated department for quality control and inspection, which primarily is for maintaining the standard of products we produce.”

Next step development plan for Madhyam Advertising is to tap newer technologies. In this respect, Praveen says, “We have been aggressively moving forward with the newer technologies which are being introduced in the fabrication and advertising business.” He conclusively mentions that they are planning to integrate automation into advertising solutions with an endeavour of giving best results of their capabilities to their customers.


EFI and Memjet partner for fast

EFI and Memjet have established a new partnership, bringing ultra-fast, high-quality EFI Fiery digital front ends (DFEs) to the growing portfolio of Memjet DuraLink digital inkjet production solutions. EFI’s development of Fiery DFE solutions for printers featuring DuraLink technology means Memjet OEM customers will have access to one of the world’s most successful and reliable print servers for production-class digital colour printing. EFI is offering Fiery DFEs for digital printing presses that incorporate DuraLink printheads. The new solution being developed for DuraLink devices captures the advantages of EFI’s most advanced digital production software platform, Fiery FS350 Pro, to deliver the best capabilities in areas print customers care about most: color and imaging, productivity, management tools and connectivity. Users will be able to meet demanding customer requirements for brand colours and extended-gamut applications featuring extended ink sets.