McDonald’s rolls out only one golden arch campaign


Created via Leo Burnett London, the outdoor ads for McDelivery use the creative of only one golden arch. Depicting the latest packaging redesign of McDonald’s featuring more minimalist graphics, campaigns across the UK are bolder than ever in terms of how logo-free it’s prepared to go in its advertising. The design shows the yellow of the single arch lighting up rooms in otherwise dark houses and apartment blocks, together with the simple message: ‘We deliver’. While there’s no mention of McDonald’s or even McDelivery anywhere, nearly everyone will know what it means.