Lifecare reshapes the perception of pharmacy

Lifecare Health is a subscription-based pharmacy that delivers a better quality of life to patients through smarter, effortless and cost-effective management of their healthcare needs, medical records and regimen. The brand stays on top of their customers’ wellness goals by monitoring their health on an ongoing basis; and helping them stay on track with timely medicines. Design firm Leaf helped shape their brand by rebuilding their identity system including patient life cycle management, content strategy and communication.


Challenging transformation 

The biggest challenge was the reposition of Lifecare from a medicine delivery company to a complete health management pharmacy.

Right approach

It was about making people consciously take charge of their own health by simplifying their journey towards better health.

From pharmacy to partner

It was about enabling patients to subscribe to better health, effortlessly. Leaf elevated the perception of Lifecare Health from just a pharmacy to being a partner in one’s wellness journey. They redefined the word ‘care’ from a noun to a verb. The logo design highlighted the letter ‘C’ in ‘care’ as a symbol of constant action in form of the curved arrow.

A subscription with Lifecare means that the right medication is always there when one needs it. So you never miss the best that life has to offer.

Translating better care into better life

At its core, Lifecare Health stood for simplifying life and empowering customers with a better, richer quality of life. Leaf understood how a chronic condition can affect the general quality of life for a patient. So, they identified that small doses of positivity can go a long way in recovery, by making patients feel loved and cared for. And so Leaf crafted a series of small, constant reminders infused with personal touch in every thought, word and action. This transformed the customers’ perception of a purchase transaction to personal relationship with the brand. (Courtesy:


Client : Lifecare Health
Work : Brand identity, business strategy & applications, promotion strategy & communication
Industry : Healthcare
Location : Noida, UP

Leaf Design or simply Leaf in Mumbai is a leading branding and design consultancy firm that collaborates with entrepreneurial minds and businesses to help create integrated brand experiences, driven by radical insights and coherent strategies. Founded in 2002 to help organisations respond to a change, using design, main philosophy of the firm is about changing the way people feel, talk and live. Leaf constantly tries to re-imagine the convergence of technology and design that can bring new ideas to life. By staying focused on their core competencies in strategic thinking, holistic branding and user-centric design, the creative team of Leaf helps brands identify opportunities, differentiate presence and foster business. The Leaf team is headed by Sumit Patel, Cofounder & Director; Sandeep Ozarde, Co-Founder & Director; and Mahendra Patel, Chief Mentor. To know more, log on to: