OOH innovations in California use custom supersized 3D pills


To promote the new hit Hulu TV show Dopesick, OOH signage major Image Options in California printed a billboard graphic accompanied by nine custom supersised 3D pills. The pills were produced in various sizes per client-supplied dimensions, and were constructed out of sign foam, wooden mounts, and glue. The graphic was printed using an EFI Vutek GS5000r super wide-format printer onto Ultraflex Billboard Select Eclipse FL, a seven-ounce, black-backed substrate for the special graphics. The 3D pills were made to break the frame of the billboard to draw interest from passerby.