New ways of way-finding scheme around Alpha One Amritsar

Alpha One mall in Amritsar, biggest mall in the city, is an award-winning real estate development. For the design firm VersionAbsolute Design Studio (VADS), it was to design a signage identity and implement a way-finding scheme around the mall.

Alpha One Amritsar property spreads over 12 acre land and 5.5 million sq ft of retail and entertainment with large anchor tenants such as Hypercity and Fun Cinema. Being the first retail development of AlphaG:Corp, this mall is the single largest mixed use development in the region.

Strategically positioned
Located adjacent to the emerging New Amritsar economic zone, Alpha One is the single largest mixed use development in the region, positioned as a one point destination comprising Hypermarket, Retail, 5 Screen Multiplex and Family Entertainment Centre.

The design for AlphaOne, Amritsar has been conceived by leading international architects, ARCOP and is in conformity with global standards. The concept backed by architectural excellence, state-of-the-art infrastructure, customer friendly zoning and the adherence to international standards has made this the most popular destination in Amritsar.

Signage materials

VADS chose PU painted aluminium and brushed finish SS304 grade sheet as primary materials for all signs in the project. All information on aluminium is in 3M vinyl application and on SS in profile cut acrylic letters.

VADS

VersionAbsolute Design Studio (VADS) is a full service way-finding and sign design consultancy based out of its two studios in India and a small studio in Hong Kong. The studio has consulted for and continues to consult for projects in the retail, hospitality, residential and commercial developments since the year 2002, in India and more recently, overseas. They partner with some of the best fabricators and sign solution suppliers in the country to realise their design solutions for clients. VADS is an overseas member of SEGD, USA and SDS, UK. (www.versionabsolute.com)