City of Pune underlines a big fat signage world
Signages have increasingly become an inseparable part of marketing, branding or sales exercise. From high-strung corporate houses to the neighbourhood pan wallah, everyone recognises the need of effective and powerful visual messages possible only through signage. It is discovered that a lot has been changed in the world of banners, billboards, exhibition stalls and displays over the past few years. Pune, the second largest city of Maharashtra, has developed into a veritable hub of large-format printing and indoor/outdoor signages.
Shining of unique e-LITE signage frames
As a new edge in backlit signage for indoor sector, e-LITE unpacks an innovative ‘slim sign frame’ outshining all that traditional metal-frame box signs. LEDs for illumination makes this signage product rather environment-friendly and consumes only one-thirds of the power consumed by CFL or mercury electric bulbs. While talking to SIGN & GRAPHICS in a freewheel conversation, Sandeep Bhutani and KAPIL ARORA of New Delhi-based e-LITE explicate how Z-Series could open a new chapter in the Indian indoor signage segment.
We do need is education!
It is an old adage, but an unsurpassed truth, that proper training is what it takes to make workers more professional. This aspect is now a major point of concern in the Indian signage industry where many are keen to see training institutes or schools, which are not yet established in the country. It has been quite venerable in the signage sectors of certain overseas countries like the UK that advanced training programmes are opened for working professionals as well as aspirants. The British Sign and Graphics Association (BSGA) takes a leading role in the development of educational and training programmes designed to equip and qualify workers based in the UK for their commitment in modern sign making. SIGN & GRAPHICS finds out an insight of the association’s dedicated educational programmes
| Coming Events |
 |
Sign Today
July 23-25, 2010
Chennai Trade Centre, Chennai, India
An international show for both indoor and outdoor advertising with a unique opportunity for global players to discover new market.
www.signtoday.biz
|
|
Media & Signage Asia
July 23-26, 2010
Palace Ground, Bengaluru, Karnataka, India
A premier B2B trade exhibition showcasing the best indoor and outdoor signage, advertising and POP solutions with the presence of buyers and sellers from all over India and overseas.
|
|
Sign Asia Expo 2010
October 14-17, 2010
IMPACT, Bangkok, Thailand
This fair, which will be held concurrently with Digital Sign Asia 2010, is one of the prominent signage shows in South East Asia, attended by a mass of global audience.
www.asiasign.org
|
