JCDecaux Finland has won the Innovate International Campaign of the Year 2007 for their outstanding and innovative campaign for Battery Heat which took place during the month of December. Sinebrychoff, promoting its new energy drink Battery Heat, booked an Innovate campaign which included a thermal camera and a 61 inch screen on which one could see the heat emanating from passers-by with special thermal heat imagining created by the camera. Passers-by could capture their image by pushing a button on the panel, and downloading this to their phone, using Bluetooth technology.

The Ugly Betty – famous TV show of west, whose Indian-ized version also became a rage sometime back had done great outdoors for the show promotion. The dolls, dressed in vintage clothes by Minttu Vesala, were installed at the street showcase columns. These spots attracted special attention of young city dwellers. The production team included Channel Four Finland, hasan&partners, Toinen Helsinki and JCDecaux/Innovate.

Another innovative outdoor for the same show, which covered the face of Betty with a shopping bag also generated good response.

This Hit Will Be With Me Forever

Big event calls for bigger preparation…and our advertising fraternity always follows this as a dictum. On the occassion of the 2008 Summer Olympic Games, Beijing; the advertisers are bringing interesting campaign. Recently, Freddy, an Italian clothing maker and sponsor of the 2008 Italian Olympic team launched an innovative ad campaign, which depicts inner qualities of players.

I Move Along the Fragile Borders Between Fear and Dream

The visual rendition is supported well with the creative copy. The copy says “Let My Muscles Be Up To My Dreams” - A 100-metre sprinter’s body is a race car, representing his speed; “This Hit Will Be With Me Forever” - The power of this volleyball player is represented by hammers; and “I Move Along the Fragile Borders Between Fear and Dream” - Graceful yet strong, this gymnast is represented by fragile cups and saucers.

3P InkJet Textiles’ banners were on board of the 23rd shuttle mission to the International Space Station (ISS). Country Cotton FR (IQ-IJ217) fulfill the high NASA safety requirements for space shuttle flights.

Bay Area Imaging LLC, a digital imaging shop near the Johnson Space Center in Houston produced four small banners for STS-120, a space shuttle mission to the ISS. The Italian Space Agency ordered the banners for the European-built Harmony module, which was delivered and permanently installed to ISS.

Country Cotton FR has passed the laws regarding flammability in the USA, even the strictest Californian flame retardant test. In Europe the media has obtained the high sophisticated certification M1 (non-flammable).

Besides being 100% cotton, fabric is environmentally friendly at the whole production process and also is biodegradable. Country Cotton FR is definitely a legal fabric for use in public buildings such as airports, museums, exhibition centers and theaters and also produces perfect printing results with any large format printer using dye or pigmented aqueous ink.

To remind Target Group of freshness and nature in the middle of greens is definitely a great approach. To communicate refreshing effect of Clorets, the promoters placed a huge pack of the product at the garden hedges. That indeed made every passerby stop and see what the product is…and the message was direct, so all understood it at once

While jostling through busy city traffic, have you ever wondered how loud the world is? Well! The recent outdoor campaign by AEG-Electrolux for Noise Awareness has been executed so well that now commuters in London, Madrid, Berlin, Brussels, and Milan know the noise level of their city during different time of the day. This new global billboard campaign has built-in decibel meters connected remotely to LED screens, so 24/7 passerbys can see the noise level, themselves.