HP-MacroMedia open house
Retail is in its full boom and it is estimated
to continue growing in the years to
come. A few signage providers are
equipping themselves to meet this growing
market for POP and POS applications.
Hyderabad based MacroMedia Digital (MMD),
India’s leading digital printing company,
recently announced its single largest
investment in the digital printing industry in
India to the tune of Rs10 crore, which involves
the installation and commissioning of the latest
HP Scitex digital printing solution - HP Scitex
FB6700. Targeted at the Point-of-Purchase
(POP) and Point-of-Sale (POS) applications,
the installation of the HP Scitex FB6700 in India
is a milestone for the booming retail industry.
HP Scitex has enabled MacroMedia Digital
to carve a niche for itself by becoming the
first Indian company to invest in the HP Scitex
FB6700, the world’s first fully automated
digital press taking digital printing to the next
level. The unique technology uses odourfree,
environmental-friendly water-based
pigment inks.
Commenting on the announcement, Puneet
Chadha, country manager - commercial sales
imaging and printing group, HP India, said, “HP
Scitex sets world-class standards in digital
printing and is committed to help MacroMedia
Digital maintain its leadership position in the
digital printing industry. We are proud that
MacroMedia Digital believes in HP’s solutions
and sees us as a company that will help them
expand their business.”
Speaking about the partnership, Naresh
Kumar, managing director, MacroMedia
Digital Imaging Pvt Ltd said, “Our tradition
of installing only HP Scitex printing solutions
speaks volumes about our partnership. Our
association with HP has been invaluable in
our growth and development as a leading
digital printing company in India with a
competitive technology edge.” The new HP
Scitex FB6700 has facilitated costeffectiveness
with unbeatable quality and
helped us explore new opportunities and
potential markets such as retail.
MarcoMedia Digital Imaging is one of the
pioneers of wide format digital printing in
India. It sets itself apart with cutting edge
technology, personalized technical support
and quality. Today MacroMedia has the
largest installed capacity in India, having 18
HP Scitex printers, including the recent
addition of HP Scitex FB6700.
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