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It was an idea that brought Just Right to Dubai 6 years ago, realizing the needs of growing regional infrastructure – the economy, which is booming, growing and spearheading the construction, retail and transport. Dubai is a regional hub and business centre with diverse manufacturing zones and trade sectors. In such a short period, Just Right has several achievements and been a part of prestigious projects in providing innovative solutions and services to advertising, signage, building and construction segments.

With more than four decades of experience and expertise, Just Right is all set to widen its base by establishing state-of-the-art manufacturing facility, the first fully integrated adhesive coating line. According to Nilesh Jain, managing director, Just Right, “In this competitive environment, the key is to understand the growing sophisticated needs of the customer and give them the best solution, right at their doorstep. In next two years time, Just Right will have the capacity to service every client in Middle East, Africa and Europe within 48 hours through wide spread distribution network. For this, the company has set up Just Right Middle East FZE, based in the tax-free location of Jebel Ali Free Zone, Dubai. The manufacturing facility in Dubai is being established under the guidance of Dr BK Yao, PhD in imaging and coating technologies from USA, who is the technical director at Just Right (Taiwan) Ltd.” The company believes that ideas are the root of creation and their vision is to reach every customer with the right product at the right price, working towards a 24x7x365 customer service. Currently, the wholly owned subsidiary, Just Right Europe Limited (JREL), is actively involved in providing local service to the European distributors. As per Kiran Attri, business manager, “It is a challenge today to keep pace with the fast changing market dynamics, nurturing new ideas to service wider markets, providing custom made solutions in Just Right way. And we meet these challenges.”

For handling local UAE market and African countries, Just Right has partnered with Right Bond. According to Mukund Pathak, director, Right Bond, “We sell Just service wider markets, providing custom made solutions in Just Right way. And we meet these challenges.” For handling local UAE market and African countries, Just Right has partnered with Right Bond. According to Mukund Pathak, director, Right Bond, “We sell Just Right branded goods in UAE and Africa for last few years. With the growing infrastructure and demand, we do feel proud when we see our product on public transport, malls, prestigious buildings, airports, highways... virtually everywhere.”

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