May June 20

From featuring transformative showcases of new peoducts and technolgies to providing networking opportunities, Media Expo Mumbai 2020 was held as another successful edition in its series from February 20-22 at Bomaby Exibition Centre (BEC),…

In the mid-March, the postponement of drupa 2020 to April 20-30, 2021 was announced due to the exponential spread of the coronavirus across the globe. In the context, Sabine Geldermann, Director of drupa and Global Head Print Technologies…

Keeping in view of the lockdown in the country due to COVID-19, the representatives of 13 associations in India had organised a meeting to assess the impact on the industry and how to address the unprecedented challenges. During the…

Bram Stoker’s gothic masterpiece Dracula is the century-old gift that keeps on giving, not only to fans and film producers but also to marketers. The executives at BBC Creative were looking for a fresh take on the classic tale as a way to…

The results in the 7th drupa Global Trends Report, drawn from a survey conducted before the outbreak of global COVID-19 and postponement of drupa 2020 to April 2021, show a global industry that remained positive but reflected more…

McDonald’s, whose marketing has been tilting increasingly toward minimalism in its European advertising, has launched an outdoor campaign that’s both subtle and loaded with swagger. The ads created by Leo Burnett London mentioned nothing…

Maldives Marketing & PR Corporation (MMPRC) has launched an outdoor brand visibility campaign in Italy to promote the destination. Through the campaign Maldives promoted as the most desirable tourist destination for the Italian market.…

Latest OOH campaigns Oatly in North America is about smart and witty quips about the advertising itself. Some of the ads are consecutive, making the viewer frantically look around the subway car for more. Originally a Swedish oat drink…

Brisbane-based Bailey Print Group, one of the leading signage companies in Queensland, has prioritized coronavirus-related signage jobs. Queensland’s signage player prioritises coronavirus-related signage jobs. A range of floor stickers,…

Life size WANTED posters with an image of Facebook CEO Mark Zuckerberg have been plastered around Canada as part of an outdoor advertising campaign by watchdog group Friends of Canadian Broadcasting. The group has praised Australia’s recent…