3P InkJet sponsors Flag of Remembrance
The ‘Flag of Remembrance,’ a graphic tribute to 9/11 victims has recently found a permanent home in the World Trade Center Memorial Museum. 3P InkJet Textiles Corp has sponsored this project, which commemorates the victims of September 11. The company had also supplied the media to build this.
Mindy Kombert and Sherry Kronenfeld, principals in a graphic design business, suspended their business and devoted two years to the ‘Flag of Remembrance’ project. Inspired by the ‘missing persons’ posters around New York City, they created a special American flag to honour the victims and to illustrate the incredible quantities of lives lost. All victims of the horrible attacks are mentioned at the flag with their name, age, and a photograph or a memorial candle instead. In mute tones of red, white or blue the photographs were transferred to fabric, which was supplied by 3P InkJet Textiles Corp. The result is a majestic 27 feet wide and 20 feet high American flag of faces - a memorial for the victims of September 11, 2001 terrorist attacks.
Gandinnovations delivery vehicle...all wrapped up!
Gandinnovations recently launched their first delivery truck from headquarters in Toronto, Canada, all wrapped up and ready to roll. Vehicle wrap is sharp and striking, even at 30 feet. ‘Grand-format digital printers...it’s in our blood’. Overwhelming demand of sales in the Toronto area spurred the company to purchase the vehicle during the first quarter of 2007.
“The new delivery truck is generating a lot of attention. Its bold, clear graphics are eye catching; we never thought the truck would serve a dual purpose, but it’s actually a mobile billboard for the company, as well as a much safer delivery method than the former flatbed semi-truck,” says Cosimo Coffa, sales manager, North America.
“We used the production of our vehicle wrap to serve as a prototype for fleet graphics. We are always touting how easy it is to knock out a vehicle wrap and fleet graphics, so we were finally able to back up our claims at our new demo facility to demonstrate just how fast we could do it,” adds Coffa.
The graphics were produced and applied in two days over 4 total hours of printing on the Jeti 3324 solvent RTR printer, which is so fast, the production even amazed and impressed the demo team at Gandinnovations. The official speeds of the amazing grand-format printer featuring 24 spectra heads, are between 90 and 120 square meters an hour (968 and 1,300 square feet an hour), depending on the quality needed for extra large jobs such as building wraps. That speed, for example, is based on printing with four heads per colour at 300 dpi.
HD Digital Radio Alliance plays it loud with BMW
The HD Digital Radio Alliance recently launched a major, 85-market radio advertising campaign highlighting BMW’s in-car HD Radio offering. Thus, making BMW the first automotive manufacturer to offer factory-installed HD digital radio receivers as an option across all its 2007 models.
The campaign features a mix of commercials on Alliance-member stations touting the consumer benefits of HD digital radio available in BMW cars - more programming and rich, digital quality sound - all with no monthly subscription. BMW has announced that it is offering HD digital radio in all of its models as a factory-installed option. BMW’s advertising campaign is similar to the successful programmes launched by the Alliance for Circuit City, RadioShack and other partners.
“The BMW brand epitomizes what HD digital radio signifies in audio entertainment. We’re thrilled to work with them as we continue to educate consumers on the value of HD radio, the future of digital audio entertainment,” said Peter Ferrara, president and CEO of the HD Digital Radio Alliance. “This campaign by BMW is part of the HD Digital Radio Alliance’s $250 million on-air advertising campaign that was announced in December 2006.”
Lexus campaign goes interactive
Lexus recently promoted safety with an interactive ad by spreading its message with new interactive ads consumers can manipulate. The campaign promotes the RX 350 luxury SUV in New York City, Los Angeles and San Francisco storefronts with full-motion ads that engage with consumers as they pass by.
The ads lets people watch a car collision that appears to crash through the window on a video display. Consumers can “undo” them by interacting with the ads using body movement. The campaign, which launched recently, promotes Lexus’ latest message about its vehicles and safety, “The safest accidents are the ones that never happen.”
“These attention-grabbing ads allow us to really engage our consumers, involve them in the brand and streets our commitment to style, safety, luxury and performance,” said Robin Pisz, national manager, Lexus advertising and media, in a statement.
Lexus promoted its Actively Safe campaign nationally starting with TV spots, print ads, out-of-home and in dealerships. “The goal is to communicate the unique proposition that Lexus vehicles don’t just keep you safe in an accident, but help you prevent accidents before they happen,” Pisz said. Monster Media, Orlando, FL, created the MonsterVision technology used in the Lexus ad.
Visuals reflecting taste and flavours
Masafi, UAE’s leader in the bottled mineral water industry, has unveiled a new outdoor campaign for its premium juice line, which is launched under the theme ‘Fruit Obsession’. The visuals reflect the rich taste, inimitable flavours, attention to detail in its composition as also the over-reaching message that nothing but the best ingredients make Masafi Juice truly unique.
Speaking on the new campaign, Ashraf Abushady, CEO of Masafi, said, “We are pleased to launch the new campaign for our premium juice line. Masafi Juice has been well accepted by a very discerning market that has over 50 international and local players. The brand has made a distinct mark.”
The campaign elements include a mix of print, liberal use of outdoor and editorial content. The print campaign showcases the lifestyle shots of a woman bedecked in fruity ornaments, with the key messages of quality and affluence intermittently emerging. Public relations and point-on-sale signs support the print and broadcast advertising.
The marketing and communications campaign was executed and aligned to ensure maximum product visibility and availability. In-Store visibility was achieved by innovative POPM material (real fruit baskets!) and specially branded chillers. The launch campaign sets a new benchmark for successful product unveiling. Masafi Juice became one of the top five juice brands in the UAE (out of more than 50 brands) and garnered 5% of the market in 6 months. In addition to the UAE and the neighboring countries, Masafi Juice managed to have dominant presence in other markets like East Africa and South East Asia.
Advertising goes Air-Side at Heathrow
Coventry-based PR & media and marketing Agency, Simply Marcomms Limited, in association with Airport Logistics (global logistics solution provider to airline infrastructure suppliers operating within major airports) has announced the launch of Airside Advertising at Heathrow airport. This is a brand new advertising medium at Heathrow airport aimed specifically at agencies and companies who wish to target international and domestic business/consumer passengers.
A fleet of (48 sheet size poster equivalent) trucks that service well over 20 airlines at Heathrow are now available as a new advertising medium. The trucks are the catering high-loading vehicles that provide in-fight meals and refreshments for the airlines and have excellent visibility all over Heathrow Airport, from the Spur Road (M4), the M25 right through to the eye level passenger lounges (loading and offloading meals and refreshments to the planes). The trucks are hi-loading trucks that extend to 8 meters high, creating maximum visibility to the lounges and from inside the planes themselves.
