Created with Leo Burnett, McDonald’s is turning up the heat with a new campaign, ‘McDonald’s but Make it Hot’. The campaign launched with a 30-second ad that starts on a McSpicy billboard, which bursts into flames to reveal the new spicy line-up. The fiery theme continues across OOH ads, where classic formats are taken over with RedHot Mayo lids-even on breakfast ads-showing that no menu item is safe. Gritty fly posting with flame-heavy visuals adds a raw street-style look. The new design identity was created by POPDesign, Leo Burnett’s in-house team. To get fans involved, McDonald’s launched an influencer series called the ‘But Make It Hot Challenge’, produced by Detail Films, the team behind TopJaw.
McDonald’s new campaign dares fans to ‘Make It Hot’
Created with Leo Burnett, McDonald’s is turning up the heat with a new campaign, ‘McDonald’s but Make it Hot’. The […]
