COVID-19 crisis will act to accelerate trends already evident in the market – a diminishing importance of publications and graphics work pushing print businesses towards packaging print, and the implementation of smarter, more digitised, short-run printing. Post-COVID scenario projections in the new Smithers report titled The Future of Print to 2030 shows total output in 2020 will be 41.4 trillion A4 print equivalents; down 13.4 percent on 2019. This has seen global value drop from $814.7 billion to $743.4 billion. Publication, advertising and graphic applications have been worst affected; while packaging & label print is proving more resilient. This will be reflected in print substrates, total volume will fall from 1.95tn sqm in 2019, to 1.85tn sqm forecast in 2030.
Smithers report heralds decade of COVID-19 disruption in print industry
COVID-19 crisis will act to accelerate trends already evident in the market – a diminishing importance of publications and graphics […]
