Bold wall graphics pull attention in South Africa

South African signage and branding business SignMax has picked up Drytac’s Polar Grip white polymeric self-adhesive vinyl and ReTac Textures embossed wallcovering film to complete several striking interior graphics projects for various clients across the country. SignMax partners with its clients on all manner of projects, with wall graphics proving to be one of its most sought-after services. For much of this work, the company uses Drytac materials, having first been introduced to the solutions by Midcomp, Drytac’s exclusive dealer in South Africa. Among its most recent wall graphics projects was a collaboration with Fish & Chip Co., where it used Polar Grip to produce an eye-catching installation depicting the company’s famous ‘Fresh, Hot And A Lot’ brand message.