‘They can’t arrest this billboard’

Confronting this reality head on, creative agency elvis and Greenpeace have launched ‘They can’t arrest this billboard’ – a simultaneous digital protest across three UK cities which allows activists to make their stand inside digital OOH screens—an act which draws attention to the very real risk of their arrest if they were outside. Each advert faithfully represents the individual protester as if they were actually present on the street, the activists each representing an issue that they have protested about in the past and want to continue doing so in the future. Outdoor audiences moving along the virtual OOH protest routes will encounter a sequence of different activists, just as they would in a real-life protest. The campaign is presented in partnership with Amnesty International UK, Friends of the Earth and Liberty.