McDonald’s new campaign dares fans to ‘Make It Hot’

Created with Leo Burnett, McDonald’s is turning up the heat with a new campaign, ‘McDonald’s but Make it Hot’. The campaign launched with a 30-second ad that starts on a McSpicy billboard, which bursts into flames to reveal the new spicy line-up. The fiery theme continues across OOH ads, where classic formats are taken over with RedHot Mayo lids-even on breakfast ads-showing that no menu item is safe. Gritty fly posting with flame-heavy visuals adds a raw street-style look. The new design identity was created by POPDesign, Leo Burnett’s in-house team. To get fans involved, McDonald’s launched an influencer series called the ‘But Make It Hot Challenge’, produced by Detail Films, the team behind TopJaw.