MARS’ cat treat creates stunning new outdoor campaign

MARS-owned Dreamies’ marketing drive ran across social media and OOH, with activations featuring models of cats in varying poses which can be found hanging on billboards, climbing drainpipes and on rooftops across London. The fibreglass felines were created using 3D renders of real cats hunting for Dreamies treats. Ant Nelson and Mike Sutherland, Chief Creative Officers at DDB London, stated that cats can be cool, calm and collected, but place a pack of Dreamies treats near them and it’s a completely different story. These special builds show the cunning and creative lengths our feline friends will go to in a bid to get their paws on the product.