KFC releases playfully surreal new ad

KFC launched the latest installment of its surreal ‘Believe’ campaign, which this time saw a man inducted into a cult and transformed into a piece of fried chicken. Developed by creative agency Mother, the work followed on from a series of hypnotic, AI-infused shorts promoting the new Zinger Double Down burger, which was released last month. Building on last year’s cinematic launch ad, this latest two-minute film aims to delve deeper into the’ playful mythology’ surrounding the brand’s ‘passionate dedication’ to chicken. The ‘Believe’ campaign is designed to entertain. It provides a break from the often chaotic or dull real world. It’s KFC’s way of sharing its absolute chicken obsession while offering our audience something fun they can believe in, amidst the noise.