Corona celebrates summer with sunset-themed billboards

Beer brand Corona has heralded the start of British Summer Time (BST) with a new OOH campaign paying homage to the traditional wedge of lime served with its drinks. Devised by parent company ABInBev’s in-house creative agency DraftLine Europe, the work went live March 30 to coincide with the clocks moving forward and the arrival of longer days. In a bid to strengthen its association with the outdoors and brighter days, the Mexican brand’s billboards showcased a variety of lime-shaped sunsets that appear to be bursting out of a Corona bottle. The work will run across key outdoor sites in London, as well as in printed and digital formats.