People’s stories in ‘Small is Mighty’ authentically connected
Small is Mighty (SIM) is a campaign in Canada which moved through special BC Children’s Hospital Foundation in Canada platform that provides the opportunity for every volunteer to have their own fundraising page so they can personalise their invitation to support. Featuring people’s stories creates an authentic connection, clean typography, and minimalist design in the campaign graphics enhancing clarity and impact. Crafted in collaboration with the creative design firm One Twenty Three West, the campaign’s core message ‘Small is Mighty’ inspires immediate action. It shows that even the simplest acts of generosity can make a significant difference.