World’s largest digitally printed building wrap at Selfridges Bullring store

Just recently, what the world had witnessed was the installation of the final section of colourful printed scaffold banner covering the temporary scaffolding at the iconic Selfridges department store in Birmingham. The striking dogtooth design wrap measured almost 9,000sqm. This is 58 percent bigger than the currently recognised Guinness World Record holder for the largest scaffold banner which was installed in Madrid back in 2018 at a mere 5,672sqm. The banner features an artwork design produced by Birmingham-born designer Osman Yousefzada comprising of interlocking six metre diameter dog tooth flower designs in three contrasting colours.