McDonald’s campaign scores big during Euro 2024

In collaboration with OMD Schweiz AG, APG, Goldbach Neo and Drop8, New York-based OOH and DOOH expert Vistar Media launched a groundbreaking cross-media dynamic creative optimization (DCO) campaign. This initiative connected Swiss football fans with McDonald’s 1CHF-Hamburger promotion during the Euro 2024, bringing real-time excitement and unbeatable offers to the heart of the action. McDonald’s primary goal was to create an immersive and dynamic advertising experience that kept Swiss football fans engaged with live match updates and enticing offers.