Radio Flyer’s first store in Illinois nods to heritage

In Illinois, the 107-year-old Radio Flyer has begun a new chapter with its first flagship retail store, a 15,000sqft location that immerses shoppers into the iconic brand. It is nestled within the largest shopping centre in Illinois, offering just the right amount of a nostalgic nod to its heritage while injecting fun interactivity for the next generation of Radio Flyer riders. From the moment customers walk through the door, they can learn about the Radio Flyer story, test ride bikes, and even visit a service centre to repair their e-bikes.