Adidas reignites runners with ‘The Billboard Run’ in Stockholm

Accenture Song Sweden has partnered with Adidas to launch ‘The Billboard Run’ in Stockholm, an innovative outdoor campaign designed to reignite the passion of runners across the city. The outdoor creative transformed the city’s billboards into dynamic checkpoints for a unique urban race experience. The campaign aims to inspire and challenge runners to explore new routes and push their limits. Participants could connect their smart-phones to one of four starting billboards located strategically in the Vasastan, Solna, Södermalm, and Östermalm. Real-time updates via the connected app would track each runner’s progress, with results displayed at the finish line billboard in the T-Centralen metro station.