X-Rite appoints Jeff McKee as its new president

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X-Rite Incorporated, a global leader in colour science and technology, announces the appointment of Jeff McKee from Chief Financial Officer (CFO) to the role of President. Headquartered in Grand Rapids, Michigan, X-Rite is a global company with locations around the world. Experts in blending the art and science of colour, X-Rite focuses on providing complete end-to-end colour management solutions for its clients in every industry including signage and digital large-format printing where colours matters. The strategic promotion reflects Jeff’s 20 years of unwavering dedication to X-Rite and his commitment to customer excellence. In his new role, Jeff will lead the company into the future of digital colour management, automation, and 3D visualisation. Providing end-to-end solutions, X-Rite offers solutions that span the entire workflow, from design through production, to ensure workflow is colour-optimised. Bridging the gap between colour and appearance, the company is blazing the trail for colour professionals who want to take their colour operations to the next level.