JCDecaux announces first ‘Programmatic Digital OOH’ award
OOH media major JCDecaux is launching the first programmatic digital Out-of-Home award in Australia. It states that the winners have to receive a luxury travel package worth $5,000. The JCDecaux Programmatic Campaign of the Year Award is being introduced to celebrate brands that are driving the industry forward by developing strategic, creative and innovative programmatic digital Out-of-Home campaigns,” said a release from JCDecaux Australia. The first-of-its-kind OOH award will be judged by five pre-eminent Out-of-Home and digital experts: Steve O’Connor, CEO of JCDecaux Australia and New Zealand; Elizabeth McIntyre, CEO of the Outdoor Media Association; Gai Le Roy, CEO of IAB Australia, Joe Lunn, Head of Media APAC at Uber and former Chairman of the MFA Awards; and Dorota Karc, Head of Programmatic at WallDecaux Germany, a thought-leader in programmatic Digital-Out-of-Home.