Colourful bus wrap for ‘The Super Mario Bros. Movie’ promo
Los Angeles will never be as colourful as the Mushroom Kingdom as commercial graphic and graphic design company Arete Digital Imaging (ADI) has carried out a colourful bus wrap for the promo of ‘The Super Mario Bros. Movie’. Recruited by Outfront Media to help promote the Nintendo, Illumination, and Universal Pictures film, ADI printed vinyl for billboards, buildings, columns, and LA Metro bus wraps. Main challenge was not to match the scale of the fantastical setting, but rather the bright colour pallet, says ADI. The company used an HP Latex 1500 in eight-pass mode for the bus wraps and an HP Latex R1000 for the perforated window material. The choice of media was GF 209 MetroMark and laminates include GF 101 Lustreoverlaminating film for the bus and optically clear material for the windows.