APPPEXPO 2023 marks 30th Anniversary with theme ‘Thirty Years, Depart for the Next Station!’

Organised from June 18 – 21, 2023 at the National Exhibition and Convention Centre, Shanghai, China, APPPEXPO 2023 marked its 30th Anniversary under the theme ‘Thirty Years, Depart of the Next Station’. The landmark edition of the expo had a presence of 1,400 exhibitors on an exhibition space of more than 14000 sq m, with 154,571 professional visitors from both China and overseas thronged to the four days of the expo.


APPPEXPO 2023 featured seven different themes—Shanghai Int’l Ad & Sign Technology & Equipment Exhibition; Shanghai Int’l Digital Textile Printing Expo; Shanghai Int’l Express Printing & Graphic Expo; Shanghai Int’l New Retail & Design Consumption Scene Expo; Shanghai Int’l Lighting Expo; Shanghai Int’l Digital Signage Systems & Application Exhibition; and Shanghai Int’l Top-level Print Package Products Expo. It represented the completeness offering the whole gamut of signage and graphic arts world to the global printing and advertising community.

The 30th Anniversary edition of APPPEXPO had featured richer, more diverse, and cutting-edge exhibits, covering various segments of the entire industry chain, including inkjet printing, cutting, engraving, materials, signage, displays, commercial retail, lighting, printing, packaging, industrial inkjet applications, and other innovative products and technological achievements. It provided a high-quality, diversified, and all-encompassing platform for trade and communication to global industry suppliers, distributors, and end-users.

Building a trading platform

With 30 years of deep cultivation in the advertising and printing industry, APPPEXPO has always closely followed market trends, actively explored the integration and innovation of the extended industry chain, and continuously promoted the comprehensive development of the entire industry chain. Riding the wave of digital technology, the 30th Anniversary edition of APPPEXPO actively introduced categories of intelligent digital products and solutions from the forefront of industries worldwide into the platform of the advertising and printing exhibition.

The expo served to comprehensively activate the innovative power of enterprises upstream and downstream of the advertising, signage, printing, and packaging industries, and to promote digital technology permeating through each exhibition area and segment. It fully promotes the industry’s advancement into the high-end of the global technology value chain.

Driving force in economic recovery

This year, with the opening of both the Chinese domestic and overseas markets and the development of the dual circulation economic model, APPPEXPO 2023 has become an important driving force for the industry’s economic recovery. At the exhibition site, the displays were splendid, the on-site negotiations were lively, and the scene was exceptionally vibrant. Many participating companies released new products, new designs, new technologies, new materials, and new strategies at the exhibition. They conducted face-to-face negotiations with professional buyers, sought cooperation, shared resources, illuminated new horizons, and directly achieved cooperation and intentions.

30th Anniversary Series of Activities

In the brand development journey of APPPEXPO over the past few years, it has continuously explored new ways of ‘cross-border’ and ‘breaking boundaries’. Through the unique resources of exhibitors and the integration of technologies and means that realise brand value, such as inkjet printing, engraving, 3D, LED screens, and new retail, the exhibition has unlocked new value and new hotspots for brand IP’s cross-border expansion.

To celebrate the 30th anniversary of APPPEXPO, the organising committee has specially planned a series of anniversary activities, incorporating the theme of the exhibition’s 30th Anniversary and the exhibition’s exclusive IP, ‘Ada’. It also includes various forms of online and offline interactive activities with rich and diverse content, enhancing the interaction experience between exhibitors and visitors and creating a rich and three-dimensional exhibition atmosphere.

30th Anniversary Museum

As a tribute to the 30th Anniversary, APPPEXPO 2023 created a dedicated exhibition area in the form of a physical museum. Focusing on the ‘Development Milestones of APPPEXPO’, it showcased exhibition items that carried the memories of APPPEXPO as well as brand IP exclusive peripherals incorporating elements of the mascot ‘Ada;. This area guided visitors to explore and experience the historical charm and innovative vitality of APPPEXPO.

First ‘Ada’ Cup Creative Design Competition

As a significant event of this year’s exhibition, APPPEXPO partnered with ‘Feiyue Top One’, a classic Chinese brand owned by Donghao Lansheng Group. During the exhibition, a section of the 30th Anniversary Museum was especially dedicated to displaying outstanding works from the first ‘Ada’ Cup Creative Design Competition.

Additionally, the exhibition hosted the launch ceremony of the “APPPEXPO & Feiyue Top One” joint-branded sports shoes, showcasing and selling the APPPEXPO & Feiyue Top One joint-branded trendy shoes. This demonstrated the dual charm of printing and customization, promoted Chinese craftsmanship, and reshaped the image of ‘Made in China’.

‘APPPEXPO New Trends’ booth

Over the years, the organising committee of APPPEXPO has taken it upon themselves to advocate excellent Chinese traditional culture and practice new social trends. This year, coinciding with the 30th Anniversary of the exhibition, the organizing committee launched the ‘APPPEXPO New Trends’ booth, presenting the positive content of good deeds and spreading positive energy that emerged during previous exhibition events in the form of comics.

The intention was to express the commitment of the advertising and printing community to inherit fine traditions and work style in the process of organizing exhibitions and conferences and to be inheritors and exemplary figures of social trends. As a first attempt by Donghao Lansheng Group to explore the education of a clean and ethical new atmosphere, the booth design also incorporated the ‘Ethics Tree’ installation to visually engage and encourage more people to join the ranks of practicing the ‘New Trends’.