Mobile OOH strategy for the Rugby World Cup 2023

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Worldcom OOH, a global media strategy, planning and trading company specialising in OOH, DOOH and programmatic, has come up with an innovative geofencing and mobile OOH strategy for the Rugby World Cup 2023 to be held in cities in France from September 8. By using a strategy that combines the geolocation service technology of mobile devices with OOH that allows brands to get closer to their audiences, the mega event is expected to attract 857 million viewers, a record number that was reached at the World Rugby Cup in Japan 2019.