Stunning ‘Catches ‘Em All’ graphics at Pokémon World Store


UK’s branding and signage specialist MacroArt has teamed up with sister company Aluvista to deliver a stunning range of graphics for the Pokémon World Store at this year’s World Championships in London’s ExCel. Working closely with new clients, Inception Worldwide, and Pokémon, the teams at MacroArt and Aluvista provided a large-scale full-service package together with other contractors to build the World Store at what is believed to have been the largest ever Pokémon event. Elements included more than 1000 sq m of floor vinyl, 1500 sq m of recyclable dye-sub fabrics, and 500 linear meters of modular frames to create the walling, as well as print for over two dozen reusable hanging and freestanding light-boxes and 33 gondola units.