Playful outdoor campaign in London celebrates health benefits of pet ownership


Insure Your Happiness— a playful outdoor campaign for ManyPets in London celebrates the health benefits of pet ownership. The campaign is the first by London creative studio Uncommon in which a series of posters feature close-ups of different animals and impactful words that draw out real data from a commissioned study of 385 pet owners. A fluffy cat enjoys the accompanying text, ‘Anti-Stress Ball’ and a sub-header that reads: ’89 percent of people say their pet helps them deal with anxiety and stress.’