Adidas makes a splash with 3D interactive billboard in Dubai
As part of its ‘Run for The Oceans’ global movement, Adidas rolled out a 3D interactive billboard located in Downtown Dubai. The movement was to encourage people to band together and help end plastic waste through sports. Specially designed to show a hyper-realistic ocean wave splashing onto a glass barrier and filled with hundreds of plastic bottles signifying ocean waste, the billboard shows Dubai residents their collaborative impact in real-time. By downloading the adidas Runtastic app and clocking in minutes from select activities such as running, tennis and football, participants can then actively see and track the actions they took to make a positive impact on the 3D billboard.