Nike highlights Air Max 1’s journey through 3D OOH campaign in Japan


Sportswear giant Nike recently launched its first 3D OOH campaign, which used a 3D curved billboard screen at Shinjuku Station in Tokyo, Japan. Since its launch last July, the technology has been appreciated by people around the world for its jaw-dropping visuals. Nike has just released a short campaign to mark the occasion of Air Max Day. The campaign shows an orange Nike shoe box that bursts open to reveal numerous Air Max models. The campaign on the Cross Shinjuku building highlights Air Max 1’s journey by looking at past releases.