Stunning graphics bring The Gruffalo to life


Latest visitor attraction at Twycross Zoo in Leicestershire, The Gruffalo Discovery Land has been brought to life with a stunning range of graphics and signs from leading large-format print and installation experts MacroArt. Collaborating with themed attraction specialists Richard Matthews Associates Ltd (RMA), MacroArt helped deliver the graphical impact for Twycross Zoo’s exciting new themed area. Covering four acres, The Gruffalo Discovery Land brings to life the much-loved characters from the bestselling children’s book. The array of ACM panels and bespoke circular lightboxes were installed around the site, further enhancing the visitor experience.