World Out of home Organization increases its global representation

World Out of home Organization (WOO) has increased its global representation with eight new members. The new members are OOH media owners, namely, Red Tape Media in Pakistan and Impres in Bulgaria; from the technology sector, BLIMP, XuniPlay and Pladway (all from Italy); and TDT based in Uruguay and Absen (China). The UK’s leading poster distribution specialist PCDS has also joined the organisation. China’s Absen, is one of the world’s leading LED display brands with over 50,000 installations in over 120 countries, screening sports events and even US Presidential events. This brings WOO full membership levels to over 30 percent ahead of 2019, a year which saw the last year of pre-pandemic trading and the global trade association rebrand to the organization.