KFC billboards drop iconic ‘finger lickin’ good’ slogan during COVID-19 pandemic

During the COVID-19 pandemic, KFC UK chose to temporarily pause using its ‘finger lickin’ good’ slogan because it just does not quite fit a global pandemic that requires people to wash their hands regularly, avoid touching their faces, KFC had already pulled a commercial that was showing people licking their hands following complaints to the UK’s advertising watchdog. KFC UK stated that the move is a big step of the company, considering the slogan being the most in appropriate during the pandemic.