Billboards thank unnoticed heroes during COVID-19 crisis
Outdoor advertiser oOh!media has partnered with Greater Bank in Australia to recognise local heroes including nurses, teachers and café owners across NSW for their kindness and generosity during the COVID-19 crisis. Meanwhile, ASX-listed oOh!media completed the retail component of a $167 million capital raising. As a public space medium the campaign recognised those people showing empathy and compassion during this challenging time and profiled them as heroes among their local communities. Greater Bank is a natural partner for this campaign, with the customer-owned bank playing a key role in supporting local people and businesses in each region.