McDonald’s powers interactive digital billboard campaign in Kuala Lumpur

McDonald’s used PubNub to stream data from an interactive smart phone app to a digital billboard in realtime, creating an engaging and tangible advertising experience in Kuala Lumpur. A new digital billboard was installed in the busy intersection in the heart of Bukit Bintang, a popular shopping district in the Malaysian capital city, where temperatures can rise to above 100°F. The area has a high level of foot traffic, but is saturated with competing display advertising. However, the billboard is the first in the area that offers always-on Internet connection to advertisers, which presented an opportunity for Arc Worldwide, a digital agency for McDonald’s, to experiment with a connected and interactive experience.