Messe Düsseldorf will participate in the PRINTING United Expo 2026 in order to promote its ‘drupa alliance’ portfolio of printing trade fair organized around the globe. Moreover, drupa 2028 will bring together the international print and packaging community across all industrial processes – from machinery and technology providers to software and workflow specialists, brand owners, designers and the creative industry. In terms of content, drupa 2028 will focus on end-to-end solutions as well as automation, robotics, artificial intelligence, materials and the circular economy. The trade fair is thus specifically expanding its range of exhibitors to include topics that are becoming increasingly important for industrial production, efficiency gains and sustainable business models.
This new direction in terms of content is accompanied by a new, expressive and distinctive visual identity that makes the focus of the world’s leading trade fair visible and tangible.
