We are now in the middle of festive season. The mood will stay until the eve of New Year. This period called the wonderful time of the year is also the busiest time for retailers and corporate brands to engage in carrying out big fat promotional campaigns on festive sales and offers, which could be in the forms of in-store POP/POS graphics, outdoor banners and so on. Signage companies or print service providers (PSPs) must make a solid marketing plan and roll up their sleeves to tap this seasonal business opportunity.

Moreover, festive season is the time of the year when every big corporate company invests heavily in sales and promotional campaigns. That’s why this season is not just a season, but also a reason for PSPs to boost their business. However, PSPs in the festive season must be attentive to what big corporate companies and retailers want. Strategies must be set according to the demands of the clients. One of the main strategies is to equip the production facilities with some of the best-in-class printers/machines with innovative solutions readily available to the clients, because it’s in the festive season every corporate brand or retailer wants to make themselves or their campaigns stand out amid the crowd.

Though everything depends on the demand of your clients, it’s all about playing your role right to fulfil the sheer demands of your clients and make them satisfied and profitable in the festive season. In this, you have to make sure that the service and products you are offering will address all their needs and resonate with what they desire. And also make sure that you provide your clients quality products and service at the right time and right cost. With this, take your business to a new level in the festive season.

It’s not only PSPs who gain new business opportunity during the festive season. This season holds good for everyone in the industry. And the opportunity is equally available to machine manufacturers as well as distributors. Festive season is the perfect time for everyone to leverage sales as it’s time to put thought into schemes and discounted offers. After all, every one of us in India considers buying things on Diwali is auspicious. This is why machine installations are bound to happen in this time of the year and business is going to expand.

In this issue, Vijayawada is the focused region under our regular Region Exclusive column. This exotic city in Andhra Pradesh has a vibrant signage market where a mixed population of budding and old signage players is dwelled. Some of them have recently upgraded their production facilities with the adoption of high-end printers and finishing equipments, and taken up projects for big corporate companies. Adoption of advanced printing systems is the future plan of almost everyone whom we interacted during our recent tour to the city. It shows that the signage market of Vijayawada is expected to grow to another level in the next few years.

– Sonal Khurana
sonal@smediagroup.in