Established in the year 2011, Ahdityaa Enterrprises in Mumbai has been a corner full of premium signage materials that include diverse LED products and some modern sign making machines, meeting the increasing demands for high-end signage and display solutions in the market. Talking about the company’s principle and background, Ashwinn Dhar says Ahdityaa Enterrprises was started in the year 2011 as an initiative to provide highly energy efficient LED-based backlit signage systems. “Over the years, we have evolved into catering complete signage components required to make premium and ultra-modern signage/display items,” he adds.

Product range

Product portfolio of Ahdityaa Enterrprises consists of a string of widely acclaimed premium products, designed for both lit and non-lit signage solutions, starting from LED modules up to acrylic sheets. In addition to the signage printing and making materials, the company has recently added automatic channel-letter bending machine (TPS). Ashwinn says TPS channel-letter bending machine is a proven brand across the world for its quality and service support.

Lighting products

Ashwinn Dhar

The portfolio of lighting products at Ahdityaa Enterrprises consists of premium LED modules from Lighting Technologies. These products available in diverse range, such as MAZE SL, MAZE MH and MZE XL are designed perfectly for shallow, medium and large depth letters. “These modules are offered with ‘five years warranty’. MAZ MH is for both channel letter as well as box sign solution,” mentions Ashwinn.

In the lighting category, Ahdityaa Enterrprises also deals in Halonix, providing LED light solutions for both interior and exterior lightings. Halonix LED flood lights are highly efficient with die cast aluminium housing, which are designed for multiple purposes, viz. hoarding, frontlit displays and façade lighting. The company is also an authorised channel partner of Philips for the distributorship of the latter’s products, such as choke.

Rigid signages

Exclusively included in the portfolio of Ahdityaa Enterrprises are Aludecor aluminium composite panel (ACP) materials for rigid signages. The ACP materials are available in different textures and colours, such as Exotic Silver, Soothing Silver, Champagne Silver, Metallic Black, Champagne Gold, Bronze, Copper and others suitably designed for diverse applications.

Being an authorised 3M Graphics convertor Ahdityaa Enterrprises caters a premium line of 3M products, which prevail in vehicle wrapping as well as other unconventional applications like floor, wall and window graphics. Ashwinn says many of their customers who handle big corporate projects rely on 3M materials. Ahdityaa Enterrprises is also an authorised partner of Covestro (formerly Bayer) for polycarbonate sheets and Pet G sheets.

Distribution model

Ahdityaa Enterrprises caters its products operating directly from Mumbai. “We have been working very closely with our customers and have been able to meet their requirements by supplying directly to them,” says Ashwinn. Having a handful of premium brands, the company is the right choice for those sign makers going for ‘quality’ products. “Today, signage market is fragmented and cluttered. It’s really difficult to maintain quality and consistency. So, we believe in offering good quality products to our customers. The objective is to add value to our offering to end customers. Our customers should get the best because they deserve it,” asserts Ashwinn.

When enquired about why Ahdityaa Enterrprises keeps products that are unconventional, Ashwinn says their main differentiator is the approach to the industry. “We have been associated with all the leading brands in the signage business which allows us to offer the right products to our customers,” he says. In near future, according to Ashwinn, they are creating awareness of channel letters concept. In this, Ahdityaa Enterrprises is bringing more products into that space to offer maintenance free signage solutions. Ashwinn says they believe signage applications will be more dynamic in near future than what it is today.

Future vision

Ahdityaa Enterrprises has a big future vision. The vision as per what Ashwinn sees is an endeavour through which the company has to promote energy efficient and maintenance free signage concept in India. “We wish to bring an international look in all aspects of signage in our country. My vision is to bring more professionalism in the signage and graphic industry. For that there is the need for quality standard products and services,” he urges.

“I feel all the stakeholders have the responsibility of taking the industry to a next level. This can be achieved only when we create more value for our customers and bring more innovations in our products and solutions. Let’s all work towards it,” Ashwinn pleads as a ‘message’ meant for all in the industry.