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HP APJ Media Summit 2014

At the recent HP APJ Media Summit 2014 in Mumbai, HP demonstrated how it is uniquely positioned to help customers adjust to a rapidly changing business environment by driving them to Innovation and The New Style of IT, delivering real-world impact on people, businesses and communities.

he summit kick-started with a press conference on The New Style of IT in which the speakers Richard Sumich, VP communication- API and Jim Merrit, Sr VP, Enterprise Group, HP stressed on a range of topics including HP’s 75 years of innovations. In a session on signage and wallpaper applications, Gido van Praag, vice president & general manager, Graphics Solutions Business, Printing and Personal Systems Group, Asia Pacific and Japan, gave the new style of IT – cloud (PSP central), security (track and trace), big data (unloads digital print value) and mobility (connect physical and digital). He said that HP produced maximum inkjet presses in the world (Indigo, LEP and inkjet). He further mentioned that 19,000 latex printers have been sold in the last five years with 185 m sq m printed while 6,000 presses in label/ packaging segment are being installed. He also mentioned about newly launched T-3500 and T-7200.

Puneet Chadha, director, market development, Graphics Solutions Business, Asia Pacific and Japan, HP, informed on the newly launched HP Designjet and HP large-format graphics solutions. He talked about ace prints – book, signage, commercial – as well as quality and versatility. “HP now focuses on environment-friendly products, so these prints can be used for children’s rooms, schools, etc. Water-based HP Latex inks combine the best characteristics of solvent and water-based inks. With HP Latex inks, one can obtain outdoor durability and versatility across all common media types used in sign and display applications, together with high-quality, odourless prints, low maintenance, and health advantages— even over eco-solvent inks. The HP Latex 360 printer features a number of significant innovations that take all beyond the limits of eco-solvent printing, creating new opportunities to expand the business,” he said. Introduced at the summit were three new HP Latex entry-level models viz. HP Latex 310 (54”), 330 (64”) and 360 (64”). Meanwhile, showcased on the other side was HP Designjet Z6800 photo production printer of 60” with unrivaled print quality. This printer can print as fast as 1500 sq ft/hr in fast mode and 212 sq ft/hr in high-quality mode. And the newly launched HP Designjet D5800 is yet another 60” dye-ink production printer for nonstop operation. It features high-speed printing—up to 128 sq m/hr in fast mode and 24 sq m/hr in production mode for polypropylene.

Last but not the least, Stephen Bovis, vice president and general manager, Servers, Enterprise Group, HP Asia Pacific and Japan discussed labels and packaging applications of HP printers. He particularly mentioned about HP Designjet T7200 production printers with low cost of ownership. Mahesh Kumar Soni, country manager – design business – GSB printing and personal systems India, HP India Sales Pvt Ltd discussed about aqueous water-based inks and the newly launched Designjet D5800.

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