At the recent HP APJ Media Summit 2014 in Mumbai, HP
demonstrated how it is uniquely positioned to help customers adjust
to a rapidly changing business environment by driving them to
Innovation and The New Style of IT, delivering real-world impact on
people, businesses and communities.
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he summit kick-started with a
press conference on The New
Style of IT in which the speakers
Richard Sumich, VP communication-
API and Jim Merrit, Sr VP, Enterprise
Group, HP stressed on a range of topics
including HP’s 75 years of innovations.
In a session on signage and wallpaper
applications, Gido van Praag, vice
president & general manager, Graphics
Solutions Business, Printing and Personal
Systems Group, Asia Pacific and Japan,
gave the new style of IT – cloud (PSP
central), security (track and trace), big data
(unloads digital print value) and mobility
(connect physical and digital). He said that
HP produced maximum inkjet presses in the
world (Indigo, LEP and inkjet). He further
mentioned that 19,000 latex printers have
been sold in the last five years with 185 m
sq m printed while 6,000 presses in label/
packaging segment are being installed. He
also mentioned about newly launched T-3500
and T-7200.
Puneet Chadha, director, market
development, Graphics Solutions Business,
Asia Pacific and Japan, HP, informed on
the newly launched HP Designjet and HP
large-format graphics solutions. He talked
about ace prints – book, signage, commercial
– as well as quality and versatility. “HP now
focuses on environment-friendly products,
so these prints can be used for children’s
rooms, schools, etc. Water-based HP Latex
inks combine the best characteristics of
solvent and water-based inks. With HP
Latex inks, one can obtain outdoor durability
and versatility across all common media
types used in sign and display applications,
together with high-quality, odourless prints,
low maintenance, and health advantages—
even over eco-solvent inks. The HP Latex
360 printer features a number of significant
innovations that take all beyond the limits
of eco-solvent printing, creating new
opportunities to expand the business,” he
said. Introduced at the summit were three
new HP Latex entry-level models viz. HP
Latex 310 (54”), 330 (64”) and 360 (64”).
Meanwhile, showcased on the other side
was HP Designjet Z6800 photo production
printer of 60” with unrivaled print quality.
This printer can print as fast as 1500 sq ft/hr
in fast mode and 212 sq ft/hr in high-quality
mode. And the newly launched HP Designjet
D5800 is yet another 60” dye-ink production
printer for nonstop operation. It features
high-speed printing—up to 128 sq m/hr in
fast mode and 24 sq m/hr in production
mode for polypropylene.
Last but not the least, Stephen Bovis, vice
president and general manager, Servers,
Enterprise Group, HP Asia Pacific and
Japan discussed labels and packaging
applications of HP printers. He particularly
mentioned about HP Designjet T7200
production printers with low cost of
ownership. Mahesh Kumar Soni, country
manager – design business – GSB printing
and personal systems India, HP India Sales
Pvt Ltd discussed about aqueous
water-based inks and the newly launched
Designjet D5800.