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Headphone Zone gets branded in SMITTEN way

Client: Ferrari Video’s Headphone Zone store
Location: Chennai
Work: In-shop branding and designs

Using some complicated analysis and planning, various media channels, a whole lot of creativity and a tea break, Chennai-based creative service studio SMITTEN creates branding strategies that leave everyone…well…smitten! SMITTEN believes that every brand has a story to tell; and so was how the creative team of the company used their eccentricity and a little bit of skill to showcase the story of ‘Headphone Zone’ better and mesmerising. Providing right from brand identity to communication designs, SMITTEN has finally made the headphone store quite engaging, inspiring and ‘smitten’.

Logo creation

Ferrari Video approached SMITTEN for a brand identity of its first Headphones Retail Brand in Asia -- the proposed name for which was ‘Headphone Zone’. SMITTEN created an identity where the type-play on ‘D’ frames the word ‘Head’, and appears as though the word itself has a pair of headphones on.

Basic move

Once SMITTEN had the identity in place, the creative team had to create signage for the flagship Headphone Zone. The store space is in a leading mall, but in an unconventional area, and the signage had to be made attractive enough to draw people in.

Arresting signage

SMITTEN carried forward the element of the ‘headphone’ from the identity, and extended it to create a giant pair of headphones. The exciting part of this signage, apart from the sheer size, was the fact that customers would enter the store through the arch formed by the headphones.

Methodology and materials

As a start-up, Headphone Zone was on a tight budget, so the headphone signage had to be well within means. SMITTEN implemented the overall display and signage solutions in an epitomic manner. The design file of the headphone was printed out to life size and was pasted on acrylic sheets. The size panels were handcrafted from acrylic sheets using a hairdryer and lights were inserted inside to create a large 3D headphone light-box signage.

Conclusive note

Hiring a creative agency is like planning the big fat perfect wedding. There is no room for errors or inaccuracies. Period - how does it manage in optimum way? Keeping all such competencies in mind, the creative team of SMITTEN has set Headphone Zone as a cosy corner where every customer would love to plan for a second visit. SMITTEN excites only while seeing their customers’ brands grow.

About SMITTEN


Founded by Smita Rajgopal, SMITTEN is operating from its offices in Madras, Mumbai and Manhattan. This creative service studio’s crack team of elite branding experts is a diverse bunch of characters. From the subtle to the wacky to the outright insane, every one of them is highly talented. They bring to the table innovations, experiences, multitude of perspectives and dry sense of humour.

Notable clients for whom SMITTEN has accomplished historic projects till date include Walt Disney, Mattel (Barbie), Panasonic, Diageo (Johnnie Walker, Guinness), CEAT, ITC Hotels (Sheraton Park Hotel & Towers, ITC Windsor) and Taj Group of Hotels, as well as upcoming brands like Terra, Just Mehfil, HummingBird (a business stay company), Desi Pleats, White Pepper, Logitech and more.

For further enquiries, just write in at:smita@smitten.in or visit: www.smitten.in

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