TechNova Imaging Solutions (P) Limited is one of the world’s leading names in total imaging solutions. The company’s complete line of products for the signage and graphics industry could be ranged for a gamut of applications including digital photos, wall murals, vehicle graphics and many more. Moreover, the range also includes medias perfectly designed for traditional printing technologies such as water-based inkjet, solvent, eco-solvent as well as the latest technologies like UV and Latex. In addition, NovaJet inkjet media and NovaSign solvent and eco-solvent media for the large-format printing make their portfolio a complete combo.

NovaSign PosterMatte and PosterSatin PVC films

NovaSign wide-format media range is designed for all the technologies capable of printing on non- coated surfaces which are eco-solvent, solvent, UV, screen and Latex printing. The range comprises PVC films, banner media, backlit films as well as specialty media. NovaSign media products are suitable for semi-outdoor and outdoor applications.

The premium range under the NovaSign brand specifically targeting the outdoor application segment are NovaSign PosterMatte PVC Film 100 SA (WPT 1374) and NovaSign PosterSatin PVC Film 100 SA (WPT 1574), which are self-adhesive wide-format medias universally compatible with most of the current printing technologies viz. Latex, UV as well as solvent and eco-solvent. The medias are available in two finishes: matte and satin.

In order to expand the premium range, TechNova now offers NovaSign PosterSatin PVC 100 Grey SA (WPT 1384), which is with a grey back adhesive for all applications related to mounting on a pre-printed vinyl poster. Grey coating of the media makes the PVC totally opaque, ensuring shadow of the earlier print on which any fresh print being mounted is totally invisible. This ensures the in-shop applications which need carpet change can easily be mounted any new prints on the existing prints without going through the Herculean task of removing the previous prints and removing the residual adhesives. This makes things easier for PSPs, installers and the brand managers.

Outstanding features

Every product of TechNova is attributed with unique features. Outstanding features of WPT 1374, WPT 1564 and WPT 1384 include: i) Superior whiteness that enables printers to print a wider colour gamut and deep rich colours, bringing out the best from any design and colours; ii) Higher thickness of the PVC film ensures high stiffness in high-ink density areas; iii) Specially treated PET liner to ensure better movement of media on the printer and the special liner also eliminates all humidity related problems associated with paper liner; and iv) The acrylic solvent-based adhesive for strong and permanent adhesion with ‘clean peel’.

TechNova’s medias are considerably the most sought after range among big corporate giants. NovaSign PosterSatin 80 SA (WPS 3223) falls in the Superior Range of SAV products duly approved by leading heavyweights like Samsung, Future Group, etc and used effectively by many others as the products is backed up by TechNova’s guarantee and eased the price pressures of PSPs, channels and end-users. The media is compatible with all technologies and formally approved by Hewlett Packard (HP) for its Latex printers. In addition, Poster Gloss PVC 80 SA (WPG 6284) is TechNova’s product in the economy range, which is the ‘customer testimonials’.

Brand image development

Available all across the country through its vast distribution network, every media of TechNova serves the choice of users. Shankar Raman, general manager, Sales states, TechNova Imaging Solutions (P) Limited said, “TechNova’s signage media is locally manufactured in our state-of-the-art manufacturing and coating plant. This ensures that we are able to consistently supply high-quality products across the country. So, our customers are guaranteed that they can get the media of their choice off-the-shelf easily.”

Brands managers today have realised that it is not only the message but also the medium that creates an overall impact about their brands in the minds of the target customers. There is more to building brand image than just offering the best products and providing great service. Every communication campaign must be perfect and has to create the right impact on the mind of viewers to create an ideal brand image. “Today, a brand is more than a word or a product. It’s a lifelong relationship. Properly executed print campaigns go a long way to ensure that the first impression formed in the minds of the customers is the right one. From the brand manager’s perspective, if the medium is warped or unappealing, so is the end message,” remarked Shankar Raman.

Right applications

This is especially true in case of printed communication such as point of sale (POS) displays, stand banners, indoor and outdoor prints, product posters and hoardings. If the displays are faded or look uninteresting, it will never help the viewer to form the right brand image in his mind. TechNova has worked closely with many corporate leaders like Samsung, Future Group, Nokia, Sony, Maruti and many others to understand their needs. All the multinational brands have approved the ‘premium’ and ‘superior’ range of products for their usage. Each and every brand manager is totally satisfied with the performance of the NovaSign vinyl materials.

Anirban Mukherjee, manager–Rural Marketing Department, Maruti Suzuki India Ltd asserted, “We got stunning results when NovaSign PosterMatte PVC 80 SA (WPT 1574) in combination with NovaSign Satin PVC Lamination Film 80 SA were used in wrapping our Omni cars. The finish is so excellent and lasting without any issues that we faced with other PVCs used earlier. I appreciate TechNova’s technical support which helps us relax.”

TechNova has been supplying digital print media for chosen segments all across the world for more than a decade and a half, enjoying a sizable market share in India and select global markets.

For more information on the medias and other products offered by TechNova under the NovaSign or NovaJet brand names, please contact: 1800 22 74 74 or e-mail at help@technovaindia.com