Acryplast
(Goregaon West)
Ruler of the oldest bastion

When it comes to reckoning some legends of the India’s signage industry, just a few good old companies can be enumerated for making all the difference. Acryplast is one such big name whose presence in the industry has benchmarked with gradual introduction of new products in due courses of time. Incepted in 1968 under the name PLASTIKA, journey of the company has been continuously accelerating into diversifying paths of signage media designed for advertising and signage; building and construction; and safety and security.

The advertising and signage business started from Pydhonie – South Mumbai mainly catering to the sign makers in and around Mumbai. The retail outlet being nearer to Mumbai Victoria Terminus all the sign makers from nearby towns like Pune, Nasik, Aurangabad rushed to place order for their requirements. However as the city grew and suburbs were extended rapidly new spacious office was opened at Ram Mandir, Goregaon. This well laid out office/retail place served as a main hub for sign makers to cater to all their requirements. The Ram Mandir office was very popular and it became a nerve centre for all the concerned, now the place is identified as place selling signage media.

The business grew rapidly and it necessitated the need for a 50,000 sq ft Warehousing & Logistic centrally located warehouse at Valiv – Vasai, which gave a local octroi tax-free material. All the transporters, packing material suppliers and other agencies are in the vicinity of this hub. We cover the pan India supplies from this Vasai warehouse. “As per the changes taking place in the industry, we keep on adding new range to our product portfolio says Mr Jain, founder group chairman.

Acryplast is one-stop shop for all requirements of signage industry – the widest product range under one roof. Kick started only with ACRYLIC sheets, continuing expansion of Acryplast’s product line kept adding on other items like, PVC sheets, films, self adhesive films, tapes, Flexible products like banner and flex, Polycarbonate sheets, PETG sheets to Aluminium composite panel and on and on Now, its portfolio consists of all possible consumables required for signage and advertising industry. Latest in the portfolio is PETG sheets, a versatile range of high-quality co-polyesters for High quality thermoforming prostheses, displays, shop fitting, cooling counters, etc. Also new and specialised in the line include rightBOND aluminium composite panels, reflective sheets for highways, directional signs, road signs, self-adhesive PVC films, decal designs for motorcycle and car stickers, among others.

As more and more sign makers entered the business, Acryplast participated and specified the justright media which could be delivered within short time or ex-stock to organised sectors, such as Banks, Telecom Operators, Petroleum & Oil Sectors as well as the Retail Sector. All these companies gave a big boost to the business. “The MMRDA programme of infrastructure upgradation i.e. SKY WALKS gave us a big opportunity as far the rightBOND ACP sheets. Our brand was selected as an approved supplier for MMRDA and we supplied ACP material to Andheri, Santa Cruz, Bhandup and Vidya Vihar Sky Walk sites. The material supplied was rightBOND ACP sheets – 4 mm thickness with PVDF coating,” remarks Mr Jain.

Acryplast is proudly associated with the biggest cricket stadium – DY Patil Stadium at Nerul in Navi Mumbai. The podium and other roofing was made out of Architectural Material (Tensile Fabric) supplied by the company. Concerning the current business environment in the industry, Mr Jain conveys the resilience of competition as it would always loom large with the growth of market and number of competitors in it. “There cannot be any monopolistic rule all the time. At our end, optimum quality maintenance is the ultimate key to rule the market,” explains Mr Jain adding that Acryplast is not for those coming only for cheaper products, irrespective of quality discernment. Customers who are conscious enough about quality materials have been glued to Acryplast over the last 45 years.

According to Mr Jain who sees four decades of changes across the industry, India is expanding horizontally over the years. “Definitely the volume of products has shown growth, and in the same time, over the last decade and half, there has been awareness of quality in products and entry of big MNCs,” states Mr Jain. In his further words, he explains that signage is no more for the sake of identity as it develops brand image of a product/company. Architectural flex is one of the innovative products which is considerably an ‘in-thing’ now in the Indian market. Applications of the products include airports, stadiums, bus shelters... which is believed to make out good in the next 20 years.

Group company justright has manufacturing plants in Dubai and Taiwan for ACP sheets and self-adhesive products. Its office in London, warehouse in Antwerp delivers across Europe, Office and logistic base in Kenya for Sub Sahara region. It’s his hearty conviction that their customers, who have been cordially associated with them over the decades, would remain the same in future too. Acryplast’s motto is to supply right material for right application at a right price.

Max Flex And Imaging Systems
(Elphinstone West)
Caterer of complete consumables

Anyone trying to grab a fine quality media for best quality prints these days wouldn’t need to run from pillar to pillar. When stopped by a Max outlet located almost in any part of India, it could be considered as the end of search for the best media. Today, Max Flex And Imaging Systems Pvt Ltd is one of the finest consumable hubs stocking a broadest range of media for digital as well as offset and analogue printing. “Along with the growth of MNCs and infrastructure across the country, digital printing gains a new position, so is the consumables,” says Hitesh Jobalia, managing director, Max Flex And Imaging Systems Pvt Ltd.

Max Flex is now going beyond its traditional billboard and banner media as the portfolio extensively includes floor graphic, vehicle graphic medias as well as others including digital wall papers for architectural segment and digital photo papers. The company’s presence in 18 branches across the country offers its customers an opportunity to find Max materials anytime and anywhere without any hassle or hurdle in transportation. Max has been serving its customers by knowing their requirements and grievances. “Apart from the wide-format segment we are also eyeing digital printing in equal measure as there are 350 types of media comprise our product line,” mentions Hitesh.

Talking about the company’s quality maintenance, Hitesh mentions that Max has signed original design manufacturer (ODM) agreement with its manufacturers under which the company has given all compositions specifying ingredients to be used in manufacturing the media. “We don’t use any substandard PVC as the ones we accept are from the US and Taiwan,” asserts Hitesh adding that a team of quality analysts from the company stays at the manufacturing plants to constantly keep checking the end products. For delivery services, Max deploys around 50 vehicles to deliver the products from the regional branches.

When the company first made its entry into the flex market in the year 1999 there were hardly 10-15 big customers in the country. However, the market has now gained growth up to 150 percent. “Max was one of the pioneers who unfolded the wave and importance of digital printing in the Indian market,” mentions Hitesh. He adds that the company came to know that the availability of good materials is the key factor to boost the industry. Within a period of three years since its inception the company grew its business manifold. Max is planning to open a demo centre to educate and show the optimum outputs of the products to customers.

“Today, we want to convey everybody that photo-quality signage prints are quite powerful to impress spectators in both indoor and outdoor applications,” remarks Hitesh. He adds that signage graphics for vehicle, floor, wallpaper, portable stands, expo stands, etc are strong and innovative mediums surging across the industry as these mediums are sometimes more effective than seconds of TV or video ads. Today, India has one of the most potential signage markets. In the US and European signage sectors, due to cold climatic condition and expensive human labour, digital billboard is not as common or increasing as in India. In this respect, Hitesh declares digital printing as future of signage and advertising in a big way!

Ascent Media Services
(Lower Parel West)
Provider of an unmatched gamut range

For Ascent Media Services, it’s not the quantity that counts as the company believes in quality to make a difference. Digital wide-format printing, fabrication of glow sign boxes, moving displays, banner stands and others comprise all that activities at the company’s production facility. Also in the company’s other unit called Ubiquitous Signs Pvt Ltd located in Thane, they work for some big signage projects of Tata and Nike to be implemented at pan India level. This separate unit has some unique activities like acrylic displays and others produced in specialty manner. Infrastructure of Ascent Media Services is statured exceptional with high-end machines, such as HP 5500, HP DesignJet Z6100, Roland XJ740, HP L25500 Latex printers, etc.

“Adoption of HP L25500 Latex helped us associate with big corporate clients like Nike who always wish for such high-end technology,” mentions Anil Ghatkar of Ascent Media Services. It’s the infrastructure that makes the company find new footprints beyond Maharashtra, like Gujarat, Goa and Kolkata. “Now we are largely into lifestyle segment for which the Latex technology plays tremendous role for magnificent jobs,” says Anil. Presence of Ascent Media Services in the printing industry has been more than 40 years. The company was initially into the plate processing business. But the company walked down the lanes of all printing activities from time to time, so reached finally into the signage zone today.

An advertisement or a signage always creates an impression instantly hit in the minds of onlookers. For this reason, it is vital that every piece of communication should accurately reflect brand identity. So the team of Ascent Media Services dedicated over decades to build the brand identity of the product or service being advertised. Around 30 qualified professionals are allocated into different divisions like production, designing, installation, client servicing, etc forming the dedicated team. The team has been in service to fulfill the needs of the clients, namely, Reliance Industries, Lavasa, Godrej, HCC, IOCL, Phoenix Mill, Nike, Sharekhan, Pepe Jeans, Spykar Jeans, Tata Motors, Titan, Tata Communication, HSBC, Jankalayan Bank, Provogue, Reliance Retails, etc.

Popularity of lifestyle signage in Mumbai began in the year 2003. Since then Ascent Media Services has set itself into the trend with eager appeal from the clients from Nike, Pepe Jeans, etc. “Our team even goes to cross border areas like Nagpur, which is 800 km from Mumbai, to execute jobs as though it is done at local level,” says Anil commenting on the company’s next level development, he mentions that solvent printing will now be off the track soon in future. He adds that the company is planning to add another ‘green’ printer for flatbed printing to tap new business for in-store sector. Ascent Media Services’ ultimate vision is to serve their clients more than expected.

J J Mehta & Sons
(Fort)
Supplier of the right choice of media

Emerged out of photographic materials zone, J J Mehta & Sons now stands out unique in the graphic art segment of Mumbai for its incredible role as a media supplier. The company is also known over the last 20 years for being Konica agent in the region. Since the days thereafter the analogue photography died, the company’s fate got a new twist towards a new business direction. “After we left everything that we had earlier behind, we headed to flex segment with the introduction of our media brand Metaflex,” says Jitendra Mehta, managing director, J J Mehta & Sons.

Over the last three years, J J Mehta & Sons has been in good business of flex materials imported from China and occupies a big market share across in the western Indian region. The range of digital wide-format printing media stocking at the company’s shelves include flex, vinyl, sun boards, lamination films, etc. “Since we have been into this flex trading business, our business has witnessed manifold increase to new levels from time to time,” says Jitendra adding that the company’s print media product portfolio keeps expanding with new printing materials like plastic sheets, aluminium composite panels and reflective materials respectively.

Commenting on the company’s marketing strategies, Jitendra mentions that J J Mehta & Sons sees the customers’ pulses prior to taking on any new business. “We may lose or we may win but we emphasise on customers’ potentials and credibility first. After we confirm the credibility, we move forward for new venture,” explains Jitendra. The company has agents and strong marketing teams to tackle their products in storehouses located in various parts of Mumbai. On this basis the company caters its materials to the areas including Chandanvadi, Navi Mumbai and rest of the country via these outlets. For the future development of the company, Jitendra has a firm notion of taking steady steps for business growth as he doesn’t believe in instant fame and faster money making modes.

Supressa graphics
(Lower Parel)
Owner of everything under one roof

Foundation stone of Supressa Graphics was first laid around 40 years back. Since then the company has been streaming into a varied range of activities to set itself as a one-stop-shop for all requirements. Of course, Supressa eventually became a one-stop-shop in real sense of the term! It started with image processing, which gradually extended to image setting service, then offset and web offset printing and eventually the company marked an incredible entry into digital wide-format printing in 2002 with the installation of HP 5500 printer. The wide-format division grew to a new high within a short period of time following the addition of a seven feet Mutoh printer to serve the purpose of its new business domain of banner printing.

“As per the escalating demands for new applications in the current market, we ought to update infrastructure as well as the workforce,’ says Prasad Sawant, director, Supressa Graphics Pvt Ltd giving reasons of eco-solvent printers being added into their portfolio. Now that the company is a house of all sorts of prints, one can walk in for whatever choices whether graphic designs, photo print, pre-press, digital on-demand and wide format printing, offset printing, web offset and others. Photography is also one of the mainstays in the company’s activities. “We are fully equipped with the machines to print right from business cards to rooftop signage for our clients,” mentions Prasad.

Supressa has picked up a good number of prominent companies in its list of clients. Saatchi, JWT (ad agency), Deutsche Bank, Union Bank of India, Four Seasons Hotel are just a few regular clients associated with the company for years. “We have these types of clients who need a solution (combo) of both offset and signage prints. In such case we serve our purpose of being a complete solution one-stop-shop,” asserts Prasad. For instance, some companies participating in a trade expo come for short-run books/catalogues, business cards, exhibition/event banners or display signs and all those can be handled without hassle at Supressa Graphics. This is what it makes Supressa Graphics different from other signage players in the city.

Out of the company’s 130 staffs, 25 people have been assigned to handle the wide-format division in which 20 formed a team for handling machines, fabrications and installations of all kinds of signage at any locations. And the remaining five are at managerial jobs. “We have taken even pan India signage projects for the company like Mahindra & Mahindra. Our own team reaches all main cities for installation jobs but in case of some other cities like Pune, Gwalior, we do tie up with others for the purpose,” says Prasad.

On his view about the current market scenario, Prasad sees signage industry as a very technology-driven sector. “As long as we keep updated with the latest technologies, our ultimate mantra to survive to the fullest in the market includes delivery of the best-quality outputs,” tells Prasad. Taking new steps ahead for upgrade, Supressa plans for hybrid flatbed technology to hit the retail segment soon.

Sedna Impex India
(Goregaon west)
Distributor of best array of media

Also knon as Garg Impex in the Indian digital wide-format printing market, Sedna Impex India has its root dating back to more than two decades. The company spreads its wings with the unveiling of Mumbai branch in the year 2004, in addition to its robust presence in the two major cities of Delhi and Bengaluru. “Our Delhi division was considerably a main source of supply wherefrom we used to dispatch our products to other cities like Mumbai, before opening branches there,” says Rajesh Garg of Sedna Impex India Pvt Ltd.

Sedna Impex India is now a big storehouse where an array of solvent, eco-solvent medias, self-adhesive vinyl, lamination and PVC foam board are stocked. Also in the product line includes speciality medias for one-way vision, mesh and glass etching films. Apart from medias, inks for different print heads like XAAR, Proton, Spectra, Konica and Seiko along with bulk ink systems and eco-solvent are also mainstays of the company’s distributorship.

“We are dealing in flex materials manufactured by SRF Limited, along with other popular brands, such as Superflex, Starlite, I jet Inks as well as NeoFlex, which is a leading Korean flex brand and considerably the costliest media stocking now at Sedna Impex India,” mentions Rajesh adding that the media which however in highest demands in the region’s signage market include Superflex, SRF and I jet Inks respectively. The company’s finest line of quality products is the main USP that attracts a horde of PSPs around Mumbai.

Commenting on the company’s mantra to distinguish itself among its counterparts in the region’s digital wide-format printing market, Rajesh remarks that Sedna Impex India works differently in delivering the most cost-effective materials to its customers. In this respect, Rajesh has a clear message for his customers that the company would continue to bring in the best ever products at most reasonable prices in the years to come.

Neolex Solutions
(Goregaon west)
Trendsetter of foremost standards

Incepted as a cable manufacturer in 1996 under the name Neolex Cables, the company extended its business to digital wide-format printing with the opening of a new division called Neolex Solutions just a year ago. “Alongside my cable business, I began to think over something that could make a difference in one of the region’s industrial segments,” says George Fernandes of Neolex Solutions who has keen interest in graphic arts and robust business in the signage segment.

“Neolex Solutions was opened with an aim to fill up the gap as far as the requirement of best quality products and services in the gradually developing signage market of Mumbai,” mentions George. Initially, a brief survey on the region’s signage market gave him an idea of what the company required to bring towards a new change. “There are more than 5000 wide-format machines all across Mumbai. But only a few are found worth for high-quality productions and offering a complete signage solution. That’s why we decided to mark a new milestone with the opening of a division that can deliver the finest jobs to corporate sector,” remarks George.

Delivery of a complete solution has been a unique aspect of Neolex Solutions that impresses clients all over the region. In this context, George explains that end product from a single source (company) is rather better and convenient to clients, instead of rushing from one pillar to another for printing, fabrication and installation. Behind the big (best) things of Neolex Solutions lies the company’s unmatched production facility equipped with seven high-end machines. The portfolio comprises the latest installed HP Designjet L65500 latex printer along with HP Scitex XL1500, Dilli UV Neo Titan 1604D, Roland XJ740, Mutoh PJ2216 NX and two HP 5500 printers.

Big names in the company’s client list include Blackberry, Reliance, Kodak and some airports whose association are mainly for pan India projects. Neolex Solutions caters to clients based in other cities like Bengaluru, Chennai, Pune, Kolkata and extensively across south Maharashtra. That’s not the end of the company’s multiplicity! 3D printing and lenticular technology are also in the pipeline.

Fusion Digital
(Andheri East)
Player on move towards wider ground

Spreading over a huge set up covering 2,000 sq ft of area, Fusion Digital is one of Mumbai’s promising signage majors. The company is backed by 20 strong professionals led by Sharad Gala. The production facility of the company has two DGI, two WitColor and two HP 5500 printers. In the portfolio also includes seaming machines and laminators to make the infrastructure a perfect facility. For their clients, Fusion Digital delivers a gamut jobs through agencies as well as direct contacts. Those associated for years include Tata Motors, Kotak Mahindra, Kelloggs, etc.

Fusion Digital deals in both indoor and outdoor applications. To face the competitors in the market, the company has its unique move to make itself ahead of others. “Our good service, full support to our clients are some simple attributes that bring us where we are today,” says Sharad. For the last four years, the company has been in a position without facing any complaint from any of their clients. It’s the quality control team of the company that makes every print to its client a perfect end product. In case of situations like installation works or deliveries to be done in other cities/towns of the country, Fusion Digital fuses with some of its associates/agencies on sub-contract basis.

About the company’s plan to move into the next level, Sharad perceives to adopt Latex technology and flatbed printers for a maiden entry into the liquor segment and very particularly the booming retail sector of the country. Also focused in his new vision is the flamboyant real estate world. Of course, the company is now ready to pave its way into interior signage/displays. Because of the real estate segment’s rapid growth rate, this sector has an added opportunity for PSPs to embark upon for new prospects. Absolutely, there are endless number of different things that could come up from this segment as UV technology can mint anything as per the one’s creativity and capability.

Hammer
(Andheri West)
Maker of visual merchandising solutions

People hardly believe in the story of mammoth size Hammer was being popped up from a small home-based firm run under the leaderships of Sameer and Asish. Hammer as it is today was established in the year 2003, but its root dates back to the days when digital large-format printing was not even born yet. “We started making signage with the help of sun board mounting technique all around Mumbai at a point of time,” mentions Raghuraman S, manager, Hammer.

When Hammer came into being a prominent signage player, then happened a big turn in the company’s capability to deliver the finest quality digital wide-format prints, challenging defeating many in the city of Mumbai. Equipped with a brand new range of high-end machines like HP 5500, HP5000, five feet Mutoh Valuejet and Kodak 1200 i machine, Hammer has its prominence in the technology front. A group of select clients has been associated consistently with the company over the years. Extremely quality conscious corporate players like Levi’s, Provogue, Jumbo Kings and Sehnail perfume hover around Hammer for exclusive prints.

Hammer cannot go in ordinary way as it deals with international high-end brands. The company has always to walk beyond what normal or ordinary signage printers do. “We just stick around some select criteria to make our works unique. Our prints are from original inks only and for media, we use nothing other than Kodak,” says Raghuraman. Accurate quality maintenance is yet another characteristic of Hammer that guarantees value to its clients. “In the time of recent recession we faced big business turndown when the prices dipped down at a low level. But we anyhow maintained quality to keep our brand image at constant. That is our policy to control stability keep consistent quality in outputs,” exclaims Raghuraman.

There are many other companies having more machines and stronger workforce than Hammer. But the point of consideration for Hammer is beyond these factors. “We comply with ‘timeline’ and ‘quality’ in outputs, which is rather important. Companies looking for low price prints only, regardless of quality and consistency, remain out of our focus,” says Raghuraman adding that Lycra Jeans, Tommy Hilfiger and Levi’s come to Hammer to get quality and consistency. Yes, its high-end production facility and quality control are the reasons behind Hammer’s success. But the company is still in full swing mode to update to a new technology level!

Ambika Arts
(Jogeshwari East)
Seeker of new level in technological development

Known for its long innings of more than 25 years in the industry, Ambika Arts first marked its entry into the signage business covering activities like wall painting, murals and others around Mumbai city. The company has drawn on the years of experiences in different time periods to reach where it is today. Its name has become recognised even in today’s high-tech signage printing business in Mumbai. But the big leap in the company’s decades old journey into the signage industry took place in 1992 with its entry into flex printing business.

Now that Ambika Arts has a state-of-the-art production unit equipped with WitColor Nova 256 with Spectra printheads, HP 5500, five feet Roland eco-solvent printer, XL jet lamination machine, etc, the company is a perfect workshop for a number of clients from all over Mumbai and other neighbouring areas. “Jobs at our production facility are predominantly for exhibition and event signs. Signage works of flex, sun boards and other materials are the mainstays of our overall activities,” says Subhash Suryavanshi of Ambika Arts.

Clientele are either through agencies or direct marketing who are mainly from the industrial segments like electronics, garments, pharmaceuticals, etc. After all, Ambika Arts has new vision for flatbed in the next level entry. New expansion for a set of newer eco-solvent machines is also in the company’s future vision because clients in event and exhibition segments go largely for updated quality prints.

Banner Ad India
(Goregaon West)
Creator of classis creations in time

If not the oldest, Banner Ad India would be an older one, it’s doubtless. This signage major was established in 1972. Hand-painting was the only device the company first adopted in the business of producing banners and billboards. “Later on, using screen printing, we started to make cloth banners particularly during elections. We used to produce 10,000 banners per day for prominent leaders like Murli Devraj, Sunil Dutt, etc,” says Naresh Dedhia of Banner Ad India. The company’s activity took various transition phases in rhythms of the changes in technologies in the industry.

After putting in decades with cloth banners, Banner Ad India leaped into a new revolution in the year 1996 with the adoption of cutting plotter for vinyl signs. “We began to produce big cut outs for election campaigns,” asserts Naresh. He narrates that it was around 35 feet tall cut out banners for election campaigns of Congress (I) and cinema houses across Mumbai they had done extensively. “We accommodated 14 artists to prepare all those attractive banners produced by hand-made painting. Even we were closely tied up with Bombay Municipal Council (BMC) for some challenging mega projects,” remarks Naresh. Since then BMC has the trust upon the works and services of Banner Ad India.

“With the emergence of flex printing, we decided to install a flex printer. Nutek Multijet I was the first printer we adopted at our facility,” recalls Naresh. In the next five years, the old machines had been exchanged with two more Nutek Multijet printers. With the gradual increase in their workload, a new Mutoh Taucan was installed at the company’s facility, which gave them a good output. It was not the end of portfolio expansion, a brand new Mutoh Valuejet added at the production facility for provision of printing on sun boards, one-way visions, satin cloth etc for clients from shopping malls, retail shops, hospitals, etc.

Birla, Tata (Croma), LIC, Inorbit Hospital, Nanavati Hospital, MARU, etc are some of the leading companies for whom Banner Ad India has been working effectively. The company has a perfect team of well-trained 31 people to print, fabricate and install for the clients all across Mumbai and other cities like Bangalore, etc. “For sun boards and sun packs, we are planning to adopt flatbed printers soon,” mentions Naresh. He further explains that solvent printing has come to an end in the industry, so what Banner Ad India plans to get on is ‘green’ technology for more environment friendly and better quality print.

Reliance Print
(Fort)
Printer par excellent in on-demand domain

Over the last nine years, Reliance Print has marked quite a different footprint in the printing market of Mumbai. The company unfolded its business with the adoption of Canon CLC 1000, ODC Xerox, etc. Seeing the good potential and growing opportunity in the digital wide-format printing market of the region, Reliance Print forayed into the segment with the adoption of a seven feet Mutoh printer and HP 5500. In addition to the couple of high-end printers was another elegant Soljet Pro II XJ-740 printer, lamination machines, mounting machines being installed to make the facility a perfect portfolio.

Well, expansion of the portfolio was a continuous process as another eco-solvent Epson 702 machine added in the company’s production facility to meet the increasing demands for newer applications in the market. Running till late evening, the production facility of the company keeps operational for hours every day for a list of potential clients like Mumbai Congress, MRCC, Bharat Petroleum, BPCL, Cipla and other local clients like retail shops across the city. Of course, on demand customers are usually on the emergence need.

Around 40 strong staff at the production facility as well as the front desk of Reliance Print formed the company’s stronghold in carrying out the business in any given time frame. “Our fabrication team are so dedicated that they could deliver the end solution/products to any spot desired,” says Pravin Khuthiya of Reliance Print. In the solvent domain, the company is looking ahead to adopt newer technology that can give the company faster outputs and cost effectiveness to customers. Also in the company’s vision is the adoption of flatbed printers to make a new entry into new domains in the market.