Hardly any players in the Indian signage segment can compete with Prince Digi Graphics when it comes to printing creative interior designs on rigid materials for households, offices, architects, corporate companies and manufacturers. The company’s innovative designs on glasses, ceramics, tiles, plywood, laminates, acrylics, polycarbonates and other rigid substances have discovered a niche of its own in UV flatbed printing done on EFI’s VUTEk QS 2000. MANMOHAN SINGH, managing director, Prince Digi Graphics, Mumbai acknowledges VUTEk’s productivity and quality that helps the company surge in many verticals, even reducing one-thirds of the production time they usually needed to put earlier.
Incepted in the year 2005 with an aim to provide the best of services in digital printing arena, Prince Digi Graphics has been extensively using high-end solvent, eco-solvent and UV flatbed printers for flex and vinyl outputs and a line of latest and versatile plants and machineries for spray printing, cube coating, automatic pad printing and hot stamping machines. In fact, the company has been in position of a one-stop-solution provider for post moulding decoration and digital wide-format printing.
Spreading over an area of 10,000 sq ft, staffing around 20 professionals and generating a turnover of Rs 4 crore, Prince Digi Graphics boasts of its stronghold market position and unmatched in-house facilities, which include storage of raw materials, designing, painting, specialised printing and others. “We undertake everything under our roof as branding works, supplying of glow sign boxes and all sort of fabrication-related jobs,” says Manmohan.
Right choice
The driving force behind the competence in the works and services of Prince Digi Graphics is its combination of hard work and proper selection of technology. Adoption of EFI’s VUTEk QS 2000 in the company’s production facility was wisely decided after conducting a long, comparative and analytic study on other brands available in the market. “We can judge several negative and positive aspects of wide-format UV machines as we already had one with us. But our new mission was to find an industrial, reliable and consistent one equipped with white ink option as we faced difficulties while doing jobs for spot white and two-way vision prints,” mentions Manmohan.
“Within a span of one year working with EFI people and VUTEk QS 2000 printer, we’re quite satisfied with what the machine and the team of engineers deliver to us,” remarks Manmohan adding that he is looking forward to strengthen their relationship with EFI to tap more clients. Production facility of Prince Digi Graphics is equipped with other high-end printers like Neo Plus from Dilli (South Korea). But EFI machine in the portfolio always makes a difference in overall aspects of quality, speed and reliability. “VUTEk QS 2000 printer is not simply a fast production horse but also a consistent racer,” asserts Manmohan.
Big differences
Apart from achieving the targeted goals, installation of VUTEk QS 2000 is a new endeavour for Prince Digi Graphics to target for bigger goals, as well. Asked how the printer helps the company meet the clients’ demands in an improved way, Manmohan says, “Orders can be completed faster than before (following the adoption of VUTEk QS 2000) with which clients can even opt more graphic choices using white ink option.” On other hand, they have noticed the differences in quality outputs, assured production, lesser rejection and faster turn around time while working with VUTEk QS 2000.
Reliable and respectable are the most important ‘adjectives’ to be used when one appreciates about EFI’s technology. Possession of such attributes makes Prince Digi Graphics’ production facility stand out in the market, donning a new standard. In his answer to how they pull flocks of customers to their lobby, Manmohan explains that the experience and knowledge of pre and post coating techniques helps them create special jobs which their counterparts in the industry couldn’t do. “The combination of UV printing and spray coating gives us an edge as we do clear, opaque, glossy, matt and metallic coatings wherever necessary,” says Manmohan adding that he has a vision in innovative front where UV printing will come as a popular technology to accelerate wider applications.
Potential clientele
Interior designers, architects, manufacturers, corporate players, agencies, artists and others form Prince Digi Graphics’ cohort of clients. Some big names in the list include Bosch, Tata Motors, RR Cables, Johnson & Johnson, etc. The company’s ultimate mantra to guarantee business success is nothing but to continue the good old-fashioned ‘hard work’. When reckoning the things that make Prince Digi Graphics stay ahead of competition, in the first place comes the company’s involvement in different processes for which their competitors follow them, instead of competition.
UV printing is a big thing to Prince Digi Graphics whose hope is to take it to a larger prospect along the line of the existing VUTEk QS 2000 printer. Eyeing to boost up 30-40 percent growth in the next three years, the company is optimistic about its plan to give clients a complete awareness of UV printing in near future.