Clients: A2B Veg Restaurant
Location: Chennai
Works: Wayfinding signs, designs and interior graphics.
Accredited for its proficiency in display graphics, business signage solutions, interior and exterior signs of any kind, Chennai-based Graphic de Signs is versatile enough to take on a variety of signage works/projects in different tunes and treatments. In its latest catch up, this signage major has face lifted the A2B Veg Restaurant (Chennai) in a way that this eating outlet is now totally revitalised to give a new look to pull its customers and every passerby for a bite.
Client summary
A2B Veg Restaurant is one of the leading eating outlet chains popularly present in three major Indian states of Tamil Nadu, Karnataka and Delhi since last 20 years. Specialised in sweets and other popular items including white rice, samber, rasam, poriyal… which are purely prepared for vegetarians, this veg restaurant has been spiralling its chain across 60 different cities across the aforementioned three states.
Basic plan
An ordinary restaurant with typical interior arrangement was how A2B at Triplican, Chennai looked when Graphic de Signs team first spotted this outlet during their recce trip to the set-up. The team comprising architects and A2B representatives sat together to finalise all designs, graphics, details and other requirements to rejuvenate the restaurant within a time span of 30 days, in which 15 days were reserved for the preparation of all graphic and signage materials and installation to be carried out in the remaining 15 days. Aesthetic of the restaurant was very closely observed to nurture perfect positioning of appropriate display items.
The total area of the restaurant measuring approximately 4,000 sq ft was segmented for varied range of signage elements that deliver different visual impacts to the visitors. Colour tonnages, designs, graphics and positioning of the wayfinding signs, crystal light boxes, LCD screens and tabletops were determined to guide customers directly to where they wish to head on. Even the dynamic images displaying on the LCDs were to help people pick the right delicacies without giving longer thought for the choices.
Methods and materials
The overhead menu boxes at the sweet counters were made of aluminium composite panels wherein fixed compact florescent lamps (CFL) for illumination. And the hanging wayfinding boxes indicating ‘cash counters’, ‘washroom’, ‘juice/milkshake’ corners and others were designed using acrylic pack materials printed using silk screen printing technology. LEDs were embedded to illuminate the boxes in ultra-light illumination.
In order to fill the hollowness of the plain giant windowpanes, a pattern of design in tune of others interior designs around the surrounding was mounted on the glasses. The same design was also carved at the baseline of the walls at counters. The vinyl used in creating the graphic designs on the glass was 3M cast film, whereas designs at the baseline of cash counters were churned out on screen printers.
The tabletop displays are unique and systematic at the site. But the idea was not part of the plan initially. As there was no individual information about tables across the huge hall, the idea of identifying each table with a pennant was however born. It served a dual purpose of making the customers and severs relation smooth. The tabletop was designed in an optimum output to occupy just a minimum space as it should in no way to be bulky on the table for four.
Display impacts
Crystal light boxes on all a round the walls are livelier at night with the illumination of LED lights embedded inside. The translite plates in the boxes make it brighter in a unique way, than the other ordinary ones. The images framed inside the boxes can be changed as per the update in menus. The crystal boxes are easy to handle as it can be operated/maintained without involving the experts.
In addition to the crystal light boxes, LCDs are installed at some specified locations on the walls. The electronics displays are neither networked via a centralised video player nor a remote transmission. An inbuilt chip inside the screen runs the sequence of images of the food items displaying in uniform intervals of time. Ultimate display of attraction included the giant banner measuring around 15 x 200 ft donned in front side of the restaurant, printed on the solvent media.
About Graphic de Signs
Its establishment of a huge professional platform integrating products, information, distribution and technical service thus makes Graphic de Signs a perfect signage company having qualified, experienced and enormous network services. Under the leadership of J Sanjeevi, CEO, the company delivers the best outdoor advertisement and business sign solutions as well as display graphics of different sorts to a mixed range of clients. The company’s products are developed by a dedicated team of experts from mechanical engineering, architecture and industrial designs with the best and most technically advanced machines at par with international standards.
For further information, log on to: www.graphicdesignsindia.com
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