McDonald’s France has portrayed their welcome message Venez Commes Vous Etes (Come As You Are) in an outdoor poster campaign consisting of a series of portraits of one man taken over the course of one year. The character is depicted, amongst others, as a businessman in a suit, a rocker and a surfer. It says, everybody is welcome at McDonald’s, whatever their style. The poster campaign ties in with film and online elements. The concept was developed at BETC Euro RSCG, Paris by creative director Stéphane Xiberras, art director Jean-Michel Alirol, copywriter Dominique Marchand, planner Clarisse Lacarrau and other members in the
creative league.
Caltex Diesel moves
on launch campaign
As part of a nationwide advertising campaign heralding the launch of new Caltex Diesel with Techron D, the petroleum giant has recently liven up the streets of Cape Town, Durban and Johannesburg with seventeen branded Cabs and Minicabs, all of which have been expertly crafted by vehicle branding specialist Graffiti.
The new branded vehicles form part of a large-scale communications campaign aimed at generating awareness surrounding the launch of Caltex’s newest diesel product Techron D, a top quality, multifunctional fuel specially formulated to maintain fuel injector cleanliness and ensure that diesel vehicle engines operate at optimum performance.
Hair Styling major GHD Renews Campaign
Leading hair styling major ghd has renewed its national contract with in-mall advertisers Primall Media until 2011. Since the inception of the renewal, ghd has seen its range of stylers and hair products take centre stage in some of South Africa’s key shopping centres. Latest in the development, promoting ghd’s IV Styler Collection, the campaign will continue providing the product with maximum exposure in prime positions through its network of hanging banners, escalators, lift banners at key locations at V&A Waterfront, Gateway, Menlyn, Eastgate, Pavilion, Cavendish, Fourways Mall, Tygervalley and Sandton City shopping malls.
Fresh eggs from McDonald’s
McDonald’s spectacular and impressive moving billboard ‘Fresh Eggs Daily’ has won recognition for Traditional Billboard for its ambient outdoor in a function at FAB (Food & Beverage), London. The signage billboard fitted above a McDonald’s restaurant, on the corner of Clark and Addison in Chicago, displayed a large egg which cracked open at 6 am with the beginning of breakfast, and closed at 11 am, with the end of the breakfast menu.
Construction team at Prop Art, Detroit had the challenge of creating the structure that would be safe, withstand Chicago winds, and cope with the movement and impact involved in two halves meeting. The 3,800 pounds egg stands at 13 feet 6 inches from the ground when fully opened and 19 feet 4 inches when fully closed. The board measures 21 feet long with 14 feet in diameter and an overall 44 feet (large enough to hold more than a million real eggs) in the circumference.
Samsung-Primal drives shoppers to LED TV activation
In order to boost awareness of the centre court activation for its new range of LED TVs, Samsung has signed deal with mall advertising specialist and Primedia Unlimited subsidiary Primall Media. Maximum impact delivered for Samsung through a double story banner and branded escalators in Sandton City, Johannesburg.
Objective behind the campaign was to attract high profile tourists and the wide array of luxury goods retailers in Sandton City. Advertising high-end products in A-list malls like Sandton City offers a dynamic synergy that has proven to deliver results. Sandton City boasts of an average footfall of 28.5 million shoppers annually and 2.3 to 2.4 million people per month.
DStv Indian campaign in Durban
DStv employed the services of Moving Ads, South Africa to promote one of their top-class entertainment bouquets DStv Indian in Durban. The campaign, which involved distribution of flyers, strategic parking, word-of-mouth activity and profiling at events like the Indian Fashion Week, reached the audience through a well-researched circuit that covered all targeted niche areas.
In true celebration of the spirit of India, all campaign materials and related collateral adopted a colourful fiery-orange theme that is synonymous with the rich culture of India. The moving ads drivers and promoters played an ambassadorial role by explaining three-easy-connection steps as well as to educate the target market on the plethora of entertainment channels offered on both the North Indian and South Indian bouquets.
