The importance of signages in advertising is well accepted and their use has been steadily increasing over the years. Innovative signs at equally innovative places
can be seen all around. Corporates, today, insist on maintaining the same
quality of signages across different regions for instant brand recall. Some of them
have even gone to the extent of standardising the media and specific printers
for all their signage requirements. Customers, operating from different
regions, favour vendors who can provide them service in all the regions, handling
a to z operations.
Time is not far when most of the customers shall prefer to have “one or two vendor policy” for all their indoor and outdoor signage requirements. They shall prefer a vendor who can understand the nature of their job requirements and play a role of an active partner and come out with innovative ideas and suggestions to achieve the desired and enhanced results. Vendors who can give timely delivery without compromising quality will obviously have a better chance to be in the good books.
This concept will necessarily compel service providers to offer both indoor and outdoor signages under one roof and there will be tremendous benefits for all – advertisers, service providers, media and equipment suppliers. First of all, quality will become prime and consistency in indoor and outdoor signs will be feasible. Towards this, major equipment suppliers have already understood this concept and initiated this move by enlarging their portfolio. Also, a single team of signage installers will be responsible for installations all over, which in turn will result in development of quality fixtures as one will have to provide some warranty.
Not only this, media suppliers with standard parameters shall get preference by bulk consumers who are already into both indoor and outdoor signages. Service providers with such kind of substantial/varied facilities will definitely have an edge over others. They shall be able to negotiate better with their consumable suppliers not only for price but for quality as well. On the other hand, they can also earn good profits by offering comprehensive signage solutions to their customers.
So, this seems to be an appropriate time for service providers to equip themselves accordingly and be ready to tap this opportunity – the sooner, the better.
